Maybe I'm missing something. Every now and then, a newbie will come along and ask something like: "what SEO services should I buy so I can be number 1 in Google? My budget is $xx" I understand we all want to be SEO wizards and have the satisfaction of ranking our own site in Google. But why not use Adwords or some other PPC service? If you have a budget for such things, it seems like the most foolproof way of ranking to me. PS: I don't work for Google, or endorse their practices in any way I'm just curious here.