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What's the state of the art in robocall today?

Discussion in 'Offline Marketing' started by Nick1, Sep 3, 2012.

  1. Nick1

    Nick1 Junior Member

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    Does anyone do robocalls except for voicemail campaigns?

    As in try to connect to a live person and have them buy the product?

    I can certainly do Press-1 type campaigns, but is there anything better out there?

    Thanks.
     
  2. chesstrainer

    chesstrainer Newbie

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    look for voicent on google
     
  3. flexpaydude

    flexpaydude Regular Member

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    Voice broadcasting (robocalling) certainly works. And live call transfers can work too. One thing to keep in mind about live call transfers....you will get a lot more responses with this type of calling campaign. But the majority will be negative calls (people wanting to be removed from your list, wanting to complain, etc). Quantity vs. quality.

    The real key is whether or not you have an offer that can be marketed effectively with robocalling or not. Low margin products/services aren't well suited for robocalling. Also, you should consider if you have salespeople that can convert once you do get a live call transfer.

    In reality, most robocalling campaigns fail, because they're not done right. Simply blasting a recorded message to thousands of recipients doesn't guarantee success. There are so many variables involved in getting it right....targeted list, content/length of message, compelling offer, strong call to action, converting once you do have a lead, etc.

    And that brings up a point....robocalling is simply a lead generation method. Robocalls cannot make sales. I've seen many people try to direct a call recipient to a website, for example. It just doesn't work 99% of the time. It's not profitable.

    With all that being said, it can be effective if done properly with the right offer.
     
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