There?s an old saying by Benjamin Franklin that still holds true today, that is ?An investment in knowledge pays the best interest.? Attending the first BHW Conference / meet-up / gathering, whatever you want to call it will generate a return on the investment in the following ways: 1. Increase the value of your organisation - you were there, you are a serious player. 2. Gathering knowledge that benefits the company, preferably those that can be applied immediately to increase efficiency, increase revenue, or reduce costs. 3. Identify potential clients and enhance market awareness. 4. Networking, chatting to like-minded people in the same game with the same objectives. Invest in your future by: o Opening the door to new business relationships and strengthening existing ones. o Securing future sources of information. o Enabling access to contacts? contacts. o Building market awareness. Many experts agree that the top benefit of conference attendance is networking. Where else will you find a group of people facing the same issues trying to find the best solutions? Although networking is undoubtedly one of the most important aspects of a conference, it is also the toughest to quantify. To justify the cost of attending the greatest BHW meet-up perhaps consider what you will take away from the exclusive, previously unheard, uncensored speaker sessions or the contacts you will make and what you will gain from actually talking to people. Everyone loves to network over a beer and a chat and BHW is even giving you free beer while you chat at the first sponsored networking evening. Hope to see you there.