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What's the lowest cost per webinar sign-up for Facebook?

Discussion in 'FaceBook' started by The Curator, Dec 22, 2018.

  1. The Curator

    The Curator Supreme Member

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    Anyone have any idea/method/strategies on how to get webinar sign-ups for less than $5 apiece? No warm traffic sources like a list of clients or prospects exist for this campaign (that woulda been helpful).

    Cold FB ad traffic has a high conversion cost - I was thinking of doing an engagement campaign with some video ads, a couple of blog posts and funnel them to FB Messenger.

    Have any other ideas? or ways to get my cost down besides the usual ad copywriting - landing page copy tips?
     
  2. SMMnet

    SMMnet Senior Member Marketplace seller Premium Member

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    Webinars really are tough... They can get expensive if you do it the way you are. Instead of spending ads on getting webinar signups, why not spend ads on creating audiences that will be interested in your webinar, then email market the webinar and go from there. This way, you don't waste money on getting them to sign up or not. You are still getting their information that could be used later on. Whatever is simple for the user to fill out is best. Make it simple, and possibly give something away. Not money, but give something away that may interest your audience. Here is an example:

    Title: "Win 4 FREE Zoo Christmas Lights Tickets!"
    Audience targeting: Families

    OR

    Title: "Win 2 Tickets to Texans VS Cowboys Football Game"
    Audience targeting: Selling Sport clothes to fans


    Does this make sense at all to you? Hope it helps you or anyone else reading!

    Smash that like button ;)
     
  3. The Curator

    The Curator Supreme Member

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    Appreciate the response, if you read my post you will see I suggested an engagement campaign instead of direct sign-ups. Don't know how much that would bring down the cost per attendee...