I have had updates live in less than 3 hours, and new apps usually under 10 days. However, what's the longest time Apple has ever taken to review your app? How long has Apple taken to REJECT your app? I have never had an app rejected, so I'm not sure what to expect. I have a viral-type social app that has been in review for about 30 days now. I'm wondering if the fact that its not rejected yet, means something? If it was definitely against TOS, it surely wouldn't take this long right?