Discussion in 'White Hat SEO' started by dano2, Dec 12, 2016.
After adding a few articles with keywords and indexing it in Google and other search engines?
On-site SEO for sure.
@Koenza then what?
I think you're good to go if you have all your plugins setup and onsite SEO.
I also check every page to make sure the links are working like they're supposed to. I always install the plugin "404 to 301".
Now it's just adding more content and building back links.
@Koenza how would you start out building backlinks? Would I make *lawcompany*.blogspot.com, *lawcompany*.wordpress.com, etc.?
I sit here shaking my head at times with posts like these.
How did you sell your services to the buyer ?
Did you say you were a site builder or an al rounder offering seo too ?
This is like taking your car in for a repair and the 'mechanic' sits there either reading a haynes manual or using google to see what to do next.
IF you create great websites, then partner up with an seo expert.
( how would you start out building backlinks? Would I make *lawcompany*.blogspot.com, *lawcompany*.wordpress.com, etc.? )
@MisterF she's a friend's mom. I offered to help and learn along the way, but all these guides can be confusing and I don't know what to do.
Have a read of these 2 guides.
@MisterF yes. One thing that confuses me though is keywords. Let's pretend I'm in Miami. Would I search Miami lawyers in Google Adwords? Should an article be written targeting every long-tail keyword related to Miami lawyers that gets monthly searches?
Well the point of being search is to use it to convert the searchers into customers. Not all searches implies a buying intention. So... no
You are on the correct path. Once you have those blogs setup then add valuable content to them. From there you will link your keyword to your site.
You can learn allot more by browsing this forum on how to build back links. I can't teach you that, you will have to do your own research.
I recommend checking out the journey sections I learned almost everything from those and the money making section.
Best of luck!
I would build some solid social media platforms for branding.
Figure out who the customers will be, and where they hang out online.
Specializing in business law? You better make a solid LinkedIn profile, and a great Twitter.
And make those profiles solid, and be VERY active, BUT build profiles on every major platform, and autopost to the platforms that won't be good for interacting with your customers. This will help build up your brand authority.
Claim the GMB, provide all information(location, website, hours, specializations) and share it across your network.
Don't just write articles targetting low comp keywords, provide REAL advice, sometimes that is just helpful.
For a law service targetting small businesses, I would actually provide guides on how to do some of the work yourself, like a guide to setting up your own LLC and highlight all the potential pitfalls and include a contact form at the end.
If they specialize in DUIs, write a guide on what to do if you get pulled over, don't make it area specific, include an Infographic. Write a post for each region and link the general post to the specifics. This way you can get backlinks from a broader audience.
This way you're not just relying on SEO, but brand authority and social media traffic.
Lawyer in miami or similar is a huge nut to crack
This is a job for the experts. and even then i wouldnt guarantee sucess without a huge budget.
Make sure the site looks great with professional content. A good copywriter is needed. to convert your traffic
No point in spending big money to get traffic. if the site is not fully optimized
Separate names with a comma.