this is probably a noob question anyway i have just checked a keyword's competition on google.com and on google.it (using marketsamurai) it is an italian keyword but it has a good competition even on google.com there is more competition on google.it then google.com probably because it is an italian keyword. so my question is...what should i do to rank it in google.it and in google.com too? what's the different approach to be used? if i want to rank good on google.com should i use an english website while if i want google.it an italian website? is there any difference in backlinks creation process?