So I'm located in the UK and before now I was focused on UK traffic.. Now I'm branching out into a lot of different niches. I want to target the USA on google now and also Canada/Australia etc.. The way I understand it is as follows: I have a website which is optimised for certain keywords. Let's say the keyword is: "Chicken" Let's say that in the UK and Canada "Chicken" has very low competition on google however in the USA it's very high comtpetition.. Would this mean that when people searched "Chicken" in the UK and Canada, my site will do well in the rankings but when searched in USA it will not..? OR is it to do with where the IP address of your website server is? Because if so I should probably invest in a USA VPS as at the moment I've got a UK one? Thanks in advance!