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What's the deal with targeting different countries on G00gle?

Discussion in 'Black Hat SEO' started by Ghoast, Jan 14, 2012.

  1. Ghoast

    Ghoast Power Member

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    So I'm located in the UK and before now I was focused on UK traffic..

    Now I'm branching out into a lot of different niches.

    I want to target the USA on google now and also Canada/Australia etc..

    The way I understand it is as follows:

    I have a website which is optimised for certain keywords. Let's say the keyword is: "Chicken"

    Let's say that in the UK and Canada "Chicken" has very low competition on google however in the USA it's very high comtpetition..

    Would this mean that when people searched "Chicken" in the UK and Canada, my site will do well in the rankings but when searched in USA it will not..?

    OR is it to do with where the IP address of your website server is? Because if so I should probably invest in a USA VPS as at the moment I've got a UK one?

    Thanks in advance!
     
  2. phpbuilt

    phpbuilt Jr. VIP Jr. VIP

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    Certain TLDs are implied to belong to certain areas. All the country ones like co.uk or .co actually is supposed to belong to Columbia.

    Then you have .com which can be bought all over the world and used for any country.

    If you have a Norway website that is a .com, for instance, it would be a good idea to go into webmaster tools and set the country to Norway.

    If for some reason you bought a country TLD because you liked the keyword (for instance, shoes.de) but you want US traffic, you can set the site to the US in webmaster tools.

    It is all about informing Google what your target audience is. However, it's not possible to set several countries.

    The geolocation of your server also makes a difference.

    If your niche is targeted enough, it won't matter what you do ... you will rank everywhere even if you set the country to China. I think Google takes it as a hint, but they make their own decision about what your target market is in the end.
     
  3. christianbed

    christianbed Jr. VIP Jr. VIP Premium Member

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    Let me add to that as one who is using a .com, hosted in us, but targeting a country in se asia...we set webmaster tools to our country and use the country name in our title, anchor text, etc. on 1st page, no problem.
     
  4. SEOWhizz

    SEOWhizz Power Member

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    If you want to target multiple countries, then you can set the locations in Google Webmaster Tools, by geo-targeting sub-folders or sub-domains, for example:

    example.com/ca OR ca.example.com => Set to geo-target Canada
    example.com/us OR us.example.com => Set to geo-target US
    example.com/uk OR uk.example.com => Set to geo-target UK

    More info:
    http://www.youtube.com/watch?v=r9r3PayqaZM


    I agree that TLD's are a factor in targeting a specific country, but I don't think .co.uk belongs to Columbia. :)
    (.co.uk is a common secondary level uk TLD)

    If you're targeting the UK, you could use:
    - Top Level Domain - such as .uk, e.g. parliament.uk
    - Second Level Domain - such as .co.uk or .org.uk, e.g. bbc.co.uk
     
    Last edited: Jan 14, 2012
  5. phpbuilt

    phpbuilt Jr. VIP Jr. VIP

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    I was simply saying co.uk was a country one (which is obvious which country it stands for so I didn't bother mentioning the exact country) or .co (which I did mention as belonging to Columbia because many people think it stands for "company" and don't realize it is an extension for Columbia.

    I wasn't trying to imply that .co.uk was Columbia, I think its common knowledge which country it applies to.
     
  6. Ghoast

    Ghoast Power Member

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    Hi - Thanks for the replies, very informative.

    So I can stick with my UK VPS and target where ever I want as long as I set it up correctly in Webmaster Tools?