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What's the cutting edge of SEO up to now? The future...

Discussion in 'Black Hat SEO' started by ThopHayt, Dec 14, 2011.

  1. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    We all know the standard stuff. Link pyramids, link wheels, software like Senuke and such... but is there anything really new and/or exciting going on in SEO theory? Have any of you heard any new theories lately? Because it seems like even though Google changes quite often that SEO techniques, software, and theory have been fairly static for the last couple years.
     
  2. PauloPaul

    PauloPaul Jr. VIP Jr. VIP Premium Member

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    This is THE biggest mistake people make when comes to SEO IMO. Always looking for the trick. Despite what everyone on the WF tells you the same stuff still works (except profiles). Just keep getting links from pages that are either already indexed or that come from high PR domains. And still the most powerful links are contextual links.
     
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  3. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    So once a person figures out the basics it's a good idea to plug their ears and ignore ANYTHING that's going on that is new lol. Hell noo, no thank you.
     
  4. Getwhatchuwant

    Getwhatchuwant Jr. VIP Jr. VIP Premium Member

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    I think the same stuff will always apply, good, unique content with links from sources that carry good, unique content.

    The profile links, web 2.0's (automated), blog comments (automated) and other services like that are more of a shotgun approach. Just blast what you can and see what sticks.

    Getting links on sites that have great content already is far better. There are a few guys running tests making handmade web 2.0 structures and then backlinking those and the early results are they are getting past rankings that they were stuck on before using the automated methods.
     
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  5. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Well one theory I have is that the value of unique content is secretly going up constantly with Google. Like they're cranking a dial. I also feel that Yahoo is becoming more and more just a clone of Google with a purple sticker, as I always seem to rank the same in G and Y.
     
  6. jascoken

    jascoken Senior Member

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    If you're involved in large scale SEO testing, you'll know that a huge amount has changed over the last 12 months; and if your techniques haven't changed then your rankings and long term rank security will be decreasing.

    Neither techniques, software or theory have remained static in the slightest. Just because there aren't daily announcements of major change, doesn't mean that refinement isn't constantly happening. We've reached a point in the life os SEO where the fundamentals don't change much, but the finer points and the implementation of strategy makes a bigger and bigger difference all the time. As with all specialist fields, the deeper you get into the technicality, the smaller and finer the distinction between success and failure.

    Panda has shown this year that a lot of online marketers have been using short term strategies, which while they have achieved short term gains, have damaged mid-long term rankings.

    One of the main distinctions I would point out this year is the growing necessity of prevention from over optimisation on new sites and assets. Google's algorithm has gotten much smarter at revealing footprints, and this has meant that those with over optimised content, titles, anchors and domain names have been hit even harder. Niche marketing now requires more thought and a more careful SEO strategy; at least certainly for sites that aren't established yet.

    Google is always focused on ways of controlling spam and trying to recognise better quality content and sites. They've got a lot of things wrong, but in the midst of all the problems we face with IM now, I'm comforted by the fact that they're making it harder. As this means that the marketplace is forced to get more professional. I therefore know that if I keep myself in the top 1% of the informed via testing, measuring and empirical evidence, I'll have an even better chance of being passed by as google are kept busy dealing with the 90%+ of crap that's being churned out!
     
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  7. brkseven

    brkseven Regular Member

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    Google doesn't change that often, but it does tweak and adjust, like changing the specific weight of a factor, as someone already mentioned.

    When big changes to the algo occur, then there's a major update like Panda.
     
  8. -FPC-

    -FPC- Regular Member

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    The cutting edge is creating compelling original content that actually provides something to your users and encourages virality and sharing of content. I have over 250k links in google webmaster tools from focusing on this.
     
  9. cloakndagger

    cloakndagger Power Member

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    It's a game,before it was like dominos,now it's starting to look like chess.
    It's becoming a thinkers game,testing is something all professional seo'ers\bh'ers to all the time,this is the key.
    Google cannot penalise a site for comment links because all hell would break loose with people blasts every site above them.
    So they are looking at other avenues,I actually don't see content as a big one,if a site naturally remains fairly static in a niche for example constantly adding content will not be good.
    Google cannot win but they can certainly weed out those who do not actually test different links or use automated tools in the simpliest form.
    Anyone serious about about gaining an advantage needs scrapebox,not for blasting but for finding unabused footprints.
    It took me a year to learn how to use scrapebox properly.It's very powerful.

    I see things going purely grey hat,a mix of black and whitehat.

    I am confident in my abilities so I have no issue with how google works I simply set out to do my best and test at the same time.

    I do believe you will see less "gems" being posted because too many inexperienced bh'ers will simply destroy a highly effective technique.
    This in effect makes seo more professional because many will give up.
     
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  10. Yukinari84

    Yukinari84 Elite Member

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    I don't think PauloPaul was saying to just ignore anything that's going on that's new. I think what he meant was that too many people are always looking for the "next big thing" which is very true.

    That's why so many people fail. They are so caught up looking for something new and "ground breaking" that they waste time and some even give up on their current campaigns because they fear they are ineffective.

    SEO does change a little over time, but the ones who have a solid knowledge of the basics of SEO and how a search engine works are the ones who truly do well because they can effectively apply that knowledge to their sites, automation tools, etc.

    Since Panda, I have seen so many people wasting time looking for some sort of brand new SEO technique that will "kill" Panda. The reality is that the basics of SEO are still the same and working just fine, but a lot of online marketers are ignoring this and losing out.
     
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  11. -Jericho-

    -Jericho- Jr. Executive VIP Jr. VIP Premium Member

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    Here's what I've noticed.

    - Google is putting more weight on synonyms/related phrases for keywords

    Why do I say that? Well I've been researching my keyword rankings for higher end keywords. And I've noticed that many of the sites that are ranking don't have exact phrases in the title but are ranking high. The sites that are ranking tend to have more authority, tend to be similar in topic, and don't necessarily have a ton of backlinks with the exact anchor text.

    I just checked one of my #1 rankings today and one of the highlighted keywords in the search results was a synonym and not my search keyword.

    - Newer sites in more competitive niches are bouncing around a lot.

    I'm not sure what's going on with this but what I'm seeing on newer sites vs older sites that are already established is that you could be ranking for a week and the next week you disappear. I've had several sites bounce waaaay out of rankings and not return for months. Others bounce back in for a week and their gone again and back in and gone. Some eventually maintain a ranking and some don't.

    I actually gave up on a couple of sites only to have it pop back into high rankings 3-4 months later. While others remain at 500+. Site authority seems to be playing a bigger factor lately.

    - Web 2.0s, profiles, blog comments suck now

    Gone are the days where you could load up on them and easily outrank the majority of the competition. What's working now is private blog networks with good PR.

    - Poorly spun articles may be getting hit

    Schwagoo had mentioned in the VIP section that he thinks that spun articles may be getting hit also and I think he may be right. I have been saying for a while now to stop using 1 article and doing a crappy spin in TBS. We're bogging down the internet with so much crappy content it's bound to have a negative effect eventually.

    If you are spinning, try to use multiple articles and spin them together. Don't do the one off crappy spin that so many lazy people do.

    - Unique content may be adding more weight to backlinks

    Unique content on authority sites may be starting to gain some weight with backlinks. It still seems like you need a lot but from some of the things I'm seeing I'm starting to wonder if Google is putting more weight on it. It's too early for me to tell right now and it's hard to do it on a large scale without spending a crap load of money.

    - Wikis pretty much suck

    I've posted out to thousands of wiki sites with my wiki poster and I can tell you I'm not seeing jack shit for returns in SERPs. They're hard to get indexed and even with indexing I'm not seeing much in the way of results. Don't get me wrong a backlink on a high end authority wiki probably would help but like web 2.0s they seem to have lost the juice.

    What's working?

    Link diversity really is the key. Even though I say some of these things suck doesn't mean that you shouldn't still use them. I still use all of the different methods for backlinking but I put way more time into finding solid private blog network links. I find that I get way more juice out of them than anything else.
     
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    Last edited: Dec 15, 2011
  12. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    What about .PDF links? How are those??? Can't G read links in .PDF's like like a normal blog? Any thing there?
     
  13. daveguy

    daveguy Power Member

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    social signals. Getting your content liked, shared, tweeted etc. That's where its going. It's much harder to manipulate. Search engines can EASILY tell if a social profile is real or fake. Instead of buying dumbass xrummer / SB blasts. Make a point based contest that rewards points for sharing, tweeting, stumbling etc.

    Yes this means you actually have to use your brain now. Thank god.
     
  14. -Jericho-

    -Jericho- Jr. Executive VIP Jr. VIP Premium Member

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    I've been testing out social links like likes and tweets (real and fake ones) and I'm not seeing much from it to be honest. I have a site that gets legit likes and tweets and the rankings don't change unless I build backlinks.
     
  15. theconfidenceman

    theconfidenceman Regular Member

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    links are still part of the equation, BUT they are looking for "links that are earned"
    matt cutts.

    so any link that is gained via auto approval or on sites that are loosely moderated, mass submitted or on sites with tons of outbound links will not be given much weight.
     
  16. daveguy

    daveguy Power Member

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    I agree, high authority links are where it's at right now. Don't get me wrong. I said where it is headed. Bing is ahead in the social push right now.... Google will soon follow.
     
  17. charto03

    charto03 Jr. VIP Jr. VIP Premium Member

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    PDF's are good and they rank decently especially the likes of Scribd and Docstoc the other pdf sites dont rank as welll from the thousands of tests I have done with these.

    As for what is working and what isnt:

    I should do a post called "Black Swan SEO". It means that nobody really knows 100% what is the exact factor why your site is ranking where it is or why it fell. We can only assume based on studies and theories but the algorithm is far too large for any one individual to fathom what really goes into it and how to 100% manipulate it.

    If you diversify your links, layer them, and look to obtain high quality content links from reputable sites combined with having high quality non javascript filled content on your site that is often updated and relevant than you wont have a problem.
     
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  18. Crewchief007

    Crewchief007 Power Member

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    The 99 percenters???

    Tying in what you shared with jascoken's statements should put things in perspective. HOWEVER, the 99% that jascoken spoke about wants a magical blue pill no matter what any empirical tests prove. :eek:

    You can show the 99%, incontrovertible evidence that their magical blue pill is not going to work and then show them what does work and they will blast you as a SEO hater, buy another magical blue pill, down it with some 150% proof SEO whine and get drunk as a squirrel... wake up with a Panda hangover and start ranting about how Google is still screwing up their rankings.

    And that is why we will continue to have Internet Marketing hucksters who will continue to rake in millions of dollars selling worthless, useless SEO tools and toys. The key? jascoken stated it succinctly; become a 1%er!

    For all others, here is your magical blue pill, enjoy!

    [​IMG]
     
  19. genesis311

    genesis311 Junior Member

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    Wikijacking.

    This is no new concept but I have just added it to my normal link building and I am having very strong results with it posting to pr1-5 unmonitored wiki pages
     
  20. cyrilchua

    cyrilchua Junior Member

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    How exactly do you wikijack successfully? Mind sharing the technique?