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What's the current state with Google Fred update?

Discussion in 'Black Hat SEO' started by lokko, Jul 9, 2017.

  1. lokko

    lokko Regular Member

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    Has anyone figured out what the update is targeting? A friend of mine said his google rankings dropped lots, but when he started going from general pbns to niche specific pbns his rankings went back up
     
  2. YourTrusty

    YourTrusty Newbie

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    I guess it's about content. Check searchengineland article. I cant share links here :)
     
  3. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    Fred was a while back. And nobody seems to know exactly what it targeted, but it was likely multiple points.

    If you're dropping now, or fairly recently it was probably from Google's heatwave of updates that we saw starting last month. I call it a "heatwave" because mozcast.com has been showing off the charts Google fluctuations all summer so far... they've been busy. But THAT is very likely Google's RankBrain's doing and not a specific manual adjustment. So good luck pin pointing a moving target there.

    -ThopHayt
     
  4. rambolife

    rambolife Regular Member

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    Nobody knows and Google themselves recently denied to have such update.
     
  5. xplosiv

    xplosiv Power Member

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    Google as usual are being cunts and not really hinting at anything fred targeted. But I think it was probably something to do with content quality - shit articles still rank though, as long as it's amazon or some other big brand they get extra ass kissing from G.

    Also, some sites that were fairly "general" (having multiple and vastly different categories) seemed to be a common thread but I only saw a few examples. One of my old sites did get hit, but recovered a month later. I didn't do anything to it cause it was toasted by penguin like 2-3 years ago.
     
  6. Furious Man

    Furious Man Jr. VIP Jr. VIP

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    I also think about content.
     
  7. digimarket

    digimarket Junior Member

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    Google Fred update has to do with penalizing content driven sites that are too inundated with ads and motivated by driving ad revenue where they become troublesome for users trying to view content. This includes an overload on ads, low-value content, and little added user benefits.
     
  8. arc323

    arc323 Junior Member

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    Here's what I know:

    I was ranking page 1, position #2-#6 for the keyword "fidget spinner." I also had the feature snippet for "what is a fidget spinner." Fred struck and demolished my Google rankings but I still had bing and yahoo driving a decent amount of traffic.

    My site had around 20 products, 1 massive article on the home page (2500+ words + videos). The domain was a PMD. Internal anchors from product pages were all pointing up to the home page. On backlinks I had naked url anchors (~30%), branded anchors (~20%). Because the domain was a PMD I'm thinking the naked url and brand anchors caused over-optimization.

    IMO the cause of the penalty was triggered by my relatively thin site with one piece of super good, long-form content on the home page or my anchor text.

    I have since sold the site but I still track the rankings and it was not able to be revived. I initially tried reviving it by changing internal anchors, pillowing anchor text, and getting some powerful links. It didn't work. The site had natural social signals and natural links because of it's ranking position for such a highly searched keyword.

    That's my experience with Fred. Maybe this info will help someone.