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What's the CTR of offline ads on crowded places like airports?

Discussion in 'BlackHat Lounge' started by canonkanon, Aug 11, 2016.

  1. canonkanon

    canonkanon Registered Member

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    I know CTR is probably not the correct term. 1% CTR isn't too shitty online, right? I would imagine CTR being WAY lower on a offline ad, is this true?
     
  2. BlackBDO

    BlackBDO Jr. VIP Jr. VIP

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    Well it depends a lot, you see, google is investing a lot in their algorithms so they can deliver the best ads for every user, that's why the CTR is high. If you place an ad in a place where you might have a lot of interested customers (like an ad with discounts on travels on an airport) you will have a good CTR, but if you place a Kindergarten add in the same place... 0 leads.

    So, place the right ad in the right spot and the CTR can go anywhere between 0-100% ;)
     
  3. canonkanon

    canonkanon Registered Member

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    Of course targeting is extremely important when it comes to CTR. I just want to know what a normal CTR is on an offline ad and are they normally CPM based or what?
     
  4. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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    Generally the advertising that you see in places like an airport are more towards branding than expecting a direct return.
    Online we typically want a person to click our ad and then perform an action whether it be click an ad, follow though with a CPA offer, buy a service, sell us something, etc. Often times we don't even care if they remember our site as long as they "performed". In general we are not branding online for some of what we do to generate revenue.

    Offline advertising is typically more branding in the sense that the advertiser is hoping to make an impression that sticks with you for the next time you are interested in the types of products and services they offer.

    You may see an ad for Hertz in an airport and although they would love a direct response, they are hoping to make an impression with you for future business.
     
  5. canonkanon

    canonkanon Registered Member

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    Ahh, this makes a lot of sense, thanks. I can imagine it's expensive as fuck to advertise on crowded places like airports. Is this correct? Gotta be way over $1k per month to advertise on a big airport for example. Right?
     
  6. BassTrackerBoats

    BassTrackerBoats Super Moderator Staff Member Moderator Jr. VIP

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    I'm merely speculating here as I have no direct knowledge about costs for ads in an airport but I would assume that the airport would require a time commitment as opposed to a one off ad that lasts a week/month and I would bet that is is not inexpensive.

    The 1K might, and I say might, cover your signage and ad copy though.