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What's The Biggest Mistake You've Ever Made In Marketing?

Discussion in 'BlackHat Lounge' started by BreaknBrix, Jul 27, 2014.

  1. BreaknBrix

    BreaknBrix Power Member

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    I'm making this thread so other marketers can learn from each other's mistakes. And so NOBODY makes the mistakes that I seem to make at least once or twice a year.

    *note: as long as this is I think people can learn something very valuable from it*

    Back in 2012 and early 2013 I found an easy way to rank local sites in the top 3 of Google, then broker off the leads for huge 4 figure commissions.

    My method was very simple. Make a massive geotargeted site with 400+ pages of content, drip feed PBN links, and EVERY SITE I made would rank in the top 3 of Google within 2 months. The minute my mind discovered an EASY way to make money..... my brain became LASER FOCUSED on that >>>1 method<<<.

    And even though I'd "try" other things to diversify like ranking geotargeted YT videos and doing other things.... I was so attached to the main method that was making most my income..... that I really never diversified properly. I even got into Clickbank and managed to get a secondary income rolling in. At 1 point I even broke a $200 day on CB. But because my local sites were much more profitable, I was still putting about 80% of my time into that *1 method*.


    THEN it happened.


    1 day out of nowhere Google started plastering G local listings EVERYWHERE. And more than 80% of my primary keywords were washed out and pushed down to positions 8 and below. Which severed my income right at the jugular and pushed me into a desperate frenzy of hopelessness and fatigue.

    After a month of these listings remaining fairly stable, I stopped building links / doing SEO and became LASER FOCUSED on reviews and citations.

    After about 3 months I started getting most of my primary keywords back in the top 3 and got myself back to earning $6-$8k / month.

    Things were going GREAT. This "method" was even easier than SEO. It required less time. It was easy to do. And conversions increased solely based on all the reviews I was creating. For about 9 months I had a little over 30 of my main keywords in the top 3 of Google. And in the back of my head I'm thinking "what would happen if my G locals every lost rank?" But my answer to that was "that would never happen cause I have 4 times as many reviews and citations as my #2 competitor".


    So once again, because I found an easy and profitable method.... I was BLIND.


    NEVER did I think it would be possible that a G Local update could obliterate >>>90% of my main money keywords. At most I thought "if any updates roll out, I might loose like 30-40% my traffic at MOST". But again, I was BLINDED by the money. I was BLINDED by "the easy way".

    There is something about easy money that literally staples blinders right over your the sides of your eyes. You can still see the center of what you're focused on... but you loose that critical, paranoid, peripheral perspective of reality that prevents major catastrophes from happening.

    Kinda like when you're preparing for a Hurricane. You nail wood over your windows. Bring all your lawn furniture inside but you forget to turn off your main gas line. The idea doesn't even cross your mind because it seems so ridiculous to even think of. But then the Hurricane comes, cracks a gas pipe and your entire home burns down to the brick foundation


    The moral of the story is this:


    When you are doing well in marketing. When you find an "easy" method that works. When things are going "smooth". NEVER EVER EVER fucking let that method or that money blind you from the fact that we DO live in a world of EXTREME CHAOS. Maybe a Hurricane won't hit your home. Maybe a meteor won't strike you when you're riding your bike. Maybe you won't drive your car right off a bridge when your texting on your phone. But raw, unpredictable chaos >>> WILL ALWAYS find a way into your life if you have not properly shielded yourself from it.

    If there's anything I've learned about life and marketing that would be it. CHAOS HAPPENS. And 1 of the worst things about chaos happening, is the fact that it doesn't happen often. And because it doesn't happen often, people leave their assholes gaping wide open ready & waiting just to get gangbanged by a Google update named "pigeon" of all things.

    Like it's not bad enough that you know you're getting fucked in the ass, but then you turn your head over your shoulders to see WHO is doing the fucking? It's not a man, not a some big burly woman..... but a gang of tiny little angry ass PIGEONS f##king your ass out till it bleeds. >>> THAT is the type of chaos you need to prepare for in life.

    Ahem.

    I may have gone a bit overboard there. But if anyone would like to share their pigeon ass f##king stories / marketing failures / or mere failures of life in general.... it would a nice reminder for the rest of us to go out and buy superglue so we can glue our asses shut. :)


    -BB
     
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  2. DatMoney

    DatMoney Regular Member

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    Happened many times in my life.

    [Posted a long reply only to find out my posts triggers spam filters :(]

    I hope you also get back to earning same amount again. :)
     
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  3. proxygo

    proxygo Jr. VIP Jr. VIP Premium Member

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    believing everyone when they say trust me
     
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  4. WizGizmo

    WizGizmo Super Moderator Staff Member Premium Member

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    I have made TONS of mistakes, but I understand
    that it is all a part of the game. If you are not
    making any mistakes, then you are not working
    hard enough. The trick is to learn from your
    mistakes and keep moving forward. Do not get
    discouraged. Stay with it and you WILL achieve
    success. :)
     
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  5. stevenvanlie

    stevenvanlie Junior Member

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    a few years ago i had made the same mistake
    i was selling a physical goods, wristwatch , sell locally
    and i just only promote it from one marketplace.
    focus on that since the times comes..

    the marketplace change their policy so my product not anymore be listed in that marketplace
    my sales volume down from 100 to 10
    its a chaos...
     
  6. prab1996

    prab1996 Elite Member

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    Just wait some time man.Update has just started , wait for results and make 2-3 new sites test them with some new link building methods.
    -=-
     
    Last edited: Jul 27, 2014
  7. srb888

    srb888 Elite Member

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    About 30 years ago, I had a friend who had more than 3 shops. One of those shops was far away from his home, but nearer to mine. He had no one whom he could trust to run it... I was his best friend. He offered me the management of that shop, and asked me to get it running, and that he'd also someday make me the owner if I wanted to. He also said that he would give all help he can so that I would be able to run it efficiently from the beginning. He really meant it, and had no other intentions apart from getting me up in life. But I declined the offer because I was scared of facing crowd and customers and I always thought then that I would fail in the venture. That image made me miserable, I kept declining the offer every time he asked me to take it, and thus I lost the opportunity of a lifetime. Does the story sound too familiar? Yep, I could have thrown away a loser image and could have became a winner -- from then onwards.... :(

    I believe now that if I had taken that opportunity and had grown out of a rotten atychiphobia (fear of failure) mentality, my entire life could have been lot different. Then, I knew somewhere deep inside me I wanted to take all those risks, but the fear stopped me.

    So if anyone has the common fear of failing (atychiphobia), then please walk a step further and leave it behind -- forever. Marketing is a field where this fear is the biggest and that ruins a lifetime, imo.
     
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  8. LakeForest

    LakeForest Supreme Member

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    I tried to do everything myself.

    It turns out that there are only so many hours in a day, who knew?
     
  9. Patel

    Patel Senior Member

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    My biggest mistake is charging very competitive low pricing, but promising the moon.
     
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  10. sashablack

    sashablack Elite Member

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    My thing was when I was just starting out, buying crapy links for me and my clients! Took hits later from which I never recovered, lesson learned :)
     
  11. JasonS

    JasonS Jr. VIP Jr. VIP

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    I always does mistakes, even sometime to see the negative effects of the experiment. Also it's a famous saying, If you're not making any mistakes, then you're not learning..

    The biggest mistake I've done so far was not sticking with one thing. I was playing like all rounder.
     
  12. MafiaBoss

    MafiaBoss Elite Member

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    never focused on one thing, still i get dis-oriented some times. World Wide Web..... what can i say.... everything is here.
     
  13. Creative9

    Creative9 Junior Member

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    The biggest lesson I learned is to do small scale first and see if it actually works, before investing money to do it in larger scale. Doing mistakes is good, you learn, but if you have to lose your house for this one mistake, you can get into big problem. You should start small and grow gradually.
     
  14. reallife

    reallife Jr. VIP Jr. VIP

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    Been there, done that. Several times. Still doing it :(
    But trying hard to break the routine - hope you can do the same.
     
    Last edited: Jul 27, 2014
  15. DatMoney

    DatMoney Regular Member

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    It looks like most of IMer are like this :D
     
  16. howard_hughes

    howard_hughes Elite Member

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    During my 1st couple of years (this was like 5 years back) .. I used to think a Lot and do little.. making the "PERFECT" plan and wouldn't begin until it seems 100% foolproof.. this caused a lot of lack of action and lost opportunities!
     
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  17. anderson313

    anderson313 Newbie

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    My biggest mistake was trying to make things perfect, but that just never happens in business or in life.

    The other issue is finding something that works really well, and then not trying to diversify. I think a good rule is 80% of what is working so you don't get distracted with all the BS, and then 20% testing for new ideas/niches/plans/businesses.
     
  18. Win10x

    Win10x Newbie

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    Selling inferior products was my biggest mistake. When I tried to sell inferior products, no matter how great the marketing or advertising is, people stop buying and the money runs out very quickly.
     
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  19. Visit

    Visit Jr. VIP Jr. VIP Premium Member

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  20. srb888

    srb888 Elite Member

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    I forgot... clicking on my adsense multiple times was my biggest:)D:D:D) mistake in so many years... I think that was about 6-8 years ago, but not sure. lol Poor Google... by banning me, they missed becoming buddy with one of their all-time-best click-bombers! Hohohoho!
     
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