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What's the best way to approach PPC?

Discussion in 'White Hat SEO' started by xstumpedx, Jun 19, 2012.

  1. xstumpedx

    xstumpedx Regular Member

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    I've been delegated the task of taking care of our business PPC through Google. I have a general idea on how PPC works, but couldn't really find any guides or tips here. (I actually did spend some time looking)

    If anyone can help out, that would be great. Maybe a general tutorial of some sort?

    Appreciate any help, thanks!
     
  2. jdizzle

    jdizzle Registered Member

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    I would say set a budget you can afford to lose.

    Don't start adding lots of keywords focus on a small group.

    Create one ad group with relevant keywords for each page/product your targeting.

    exact match keywords not broad unless you have a much larger budget to start off.
     
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  3. xstumpedx

    xstumpedx Regular Member

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    Thanks for the tips!

    I guess I need to sit down and really put a list together:

    1. Budget
    2. Keywords

    The essential items to properly run a PPC campaign.
     
  4. mikeads66

    mikeads66 Junior Member

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    There are quite a few tutorials on PPC. You can find hundreds in the download section.
     
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