Hello, I have been searching for this in the forum but haven't been able to find anything on this topic. At least nothing really detailed and well explained. I have read several IM "courses" and any of them have different ways to structure the website that someone is supposed to build to rank for. That's why I come here to ask to the most experienced IM'rs about what would be the best way (for search engines) to structure a site. I'm actually not a newby but my experience is more in the small niche sites targeting 4 or 5 keywords with a simple structure optimized to get the best Adsense CTR. (Like variations from Xfactor method) Now I want to start building bigger sites targeting mroe keywords and I'm not really sure what's the best way to do it. (Always meaning the best way for SE optimization and getting SE rankings). It's common to find backlinks discussions or on-page SEO optimization, but not how to actually structure the site. I mean, I've read one source saying that it's best to make pages to place the content for your keywords. For example, let's assume the keyword is "mini golf game" and so the domain is www*minigolfgame*com and the keywords are mini golf game how to play mini golf mini golf rules mini golf balls mini golf balls dimensions custom mini golf balls This guy said that it's best to make pages (not posts) for the targeted kw's as that will avoid the duplicate content issues (I know you can make category and date archives no index, no follow). He said then you just use posts only to add aditional content to your site. What do you think about this? I think is a simple structure that could work, but how do you categorize thw kw's? I mean how can you structure the site for the visitor with this technique? And so we enter to the categories discussion. There was another "expert" pdf I read that was saying that it's best to use the targetted kw as the category name and make 2 or 3 posts about that kw to have the category page ranked or to get double listings in SERPS This will give a structure like www*minigolfgame*com/mini-golf-game ------> the category page with a few posts about mini golf game www*minigolfgame*com/mini-golf-game/something-about-mini-golf-game -----> a post inside mini golf category also targetting the kw I see a problem here when the targetted kw is not too general to write 2 or 3 posts about it, ike for example the "how to play mini golf" In this case one should make the category www*minigolfsite*com/how-to-play-mini-golf And the posts would be www*minigolfsite*com/how-to-play-mini-golf/something-about-how-to-play-minigolf It would be somehow difficult to come up with 2 or 3 articles for the "how to play minigolf" don't you think? And what about the kws that are somehow related? for example the mini golf balls mini golf balls dimensions custom mini golf balls You could easily make the forst one the category and the other be part of that category right? Or if we follow tha previous logic we should make "mini golf balls" the category and then build 2 or 3 posts about tha kw and make the other kws a subcategory of the "mini golf balls" category??? Well, I don't want to get this any longer to start the discussion and not get everything mixed up or confused. I'm a little confused myself as I can't see what would be the best logic and architechture of the site. Please share your knowlege on this topic and let me know what have worked for you or what you think is the best approach on this?? Thanks!!