What's the best method for lead generation in Facebook ?

Memes can outperform traditional ads because they feel authentic—combine humor with clear value and a strong CTA to boost lead quality.
 
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To get a potential customer base, you need to have reasonable campaigns based on demographic factors, geographic areas, and interests, from which you can set up campaigns that attract target customers to compete with memes.
 
Advertising by meme often brings lower CPM, however, quality customers will not like this, they need a quality ad focused more on the product.
 
Test multiple ad versions, sample forms, and article content to filter your lead files. Combine conversion ads, useful content, and the right sales funnel.
 
Ven_doora said:
Why do some Facebook lead ads get tons of clicks but almost no quality leads?
Have you ever gotten better leads from a meme than a professional-looking ad!!
Click to expand...
my advice you should set campaign as registration completion
 
The situation of ads with many clicks but few quality leads may be due to wrong targeting, the ad content does not match the landing page so their customers feel unfamiliar and do not interact with the ad content.
 
Maybe your content or your images are attractive so people click on your ads a lot, but the content doesn't really reflect what your customers need.
 
I think to get potential customers, it depends largely on whether our campaign content is good enough and interesting enough for customers.
 
Yes, sometimes meme-style or raw, relatable ads outperform "professional" ones because they feel more authentic and engage the right audience emotionally. If your Facebook lead ad gets clicks but bad leads, it’s likely because the hook (the meme, headline, or image) attracts curious or irrelevant people, while the offer or landing page doesn’t filter for serious buyers. Try tightening your targeting, adding a qualifying question, or making the next step clearer (e.g., "Only click if you’re serious about X"). Funny or meme-like ads can work if they still align with the intent of your ideal lead.
 
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