I'm trying to take over a niche in my city. My competitions have websites with good domain age, but they don't have the exact keyword in the url. I found an exact keyword.org for the keyword, so my question is, which one is more effective? Domain age or exact keyword in the url? I know they are both important but I need good suggestions so I can dedcide if I want to buy an aged domain, or buy a new domain with the exact keyword in the url. Any suggestions?