I have never tried adsense before. What is the avg ppc per click you guys are running. I am just trying to get an idea of what the Big G pays per click on certain hot keywords. For example would would the pay for something like a home repair click? Roof repair, lawn care, etc I have read alot of post about alternative ppc sites. Iam very much interested in seeing how the cpc and ppc markets interact. Seems like wall street to me. Hedge your bets with Arbitrage.