Hi, I've been selling products online for a few years without a lot of effort put into SEO. Recently a business associate of mine suggested I change my domain to something more unique to my business to help reinforce the brand (as opposed to a domain that is full of keywords). The example he gave is that "nutritionformen" is a domain loaded with keywords which Google loves, but something like strongman is better for brand recognition and long-term business success. I'm at a point where I need to make a decision. Should I continue with a keyword-rich URL, or should I switch to a URL that is a bit more vague/unique but great for brand recognition? Any suggestions would be greatly appreciated. Does Google look less favorably at a unique URL (rosettastone) when compared with a keyword-rich URL (learnspanish)?