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What’s A Good Conversion Rate?

Discussion in 'CPA' started by 1swag, May 19, 2010.

  1. 1swag

    1swag BANNED BANNED

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    Before you start to think about search engine optimziation, I always recommend that the content and structure of a website is built with conversion elements. When it comes to conversion rates, they?re not all created equal. I have seen conversion rates for clients over the years as high as 15% and as low as 0%. It?s one thing to say that 2% is good, but it?s quite another to say that 2% is good for landing pages within such-and-such industry. In truth, 2% is not bad for conversion rates. If you can snag a 2% on any of your landing pages then you are doing pretty well.:beach2(2)
     
  2. Holla

    Holla Junior Member

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    The highest you can get without raising flags
     
  3. dishnetboi

    dishnetboi Power Member

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    Sounds like you just answered your own question.......?
     
  4. 1swag

    1swag BANNED BANNED

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    Please Post Your Conversion rates
     
  5. crazyflx

    crazyflx Elite Member

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    I'm currently getting a 1:200 to 1:240 conversion rate on a $45 credit card only (no paypal or other payment method) sale in the entertainment niche (for a grand total of 4 to 5 thousand dollars a month net profit)
     
  6. phpfiend

    phpfiend Junior Member

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    Not bad at all...
     
  7. jts2005

    jts2005 Newbie

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    just keep trying to tweak it and get it higher and once you can't then leave it. I would say as long as your making a profit then its fine.
     
  8. zebrahat

    zebrahat Elite Member

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    The CR should be strictly defined from the point of the landing page of the offer or sales page, through completion of a sale/offer. Some people measure CR from the web page or blog (or even from the SERP) to the landing page, but that mixes click-thrus to the LP with the conversion rate after you reach the LP. I think a good CR in this sense is anything above 1% for an end sale, and above 10% for a free offer.

    A good click through rate for very high ranked position on the search engines (i.e., a top 3 or 4, first page position) is roughly 20% based on some industry studies. Once on an average SEOed minisite or blog, a clickthrough rate of 3% for CPC ot text ads is decent (again, industry average). Older ad media like banners have an average .25% clickthru rate, and better made ones .50%.

    Putting it all together, to structure out an SEO path mathematically, if you wanted likely one sale a day, you'd use niche terms that got 17,000 daily searches that you could make the top of page one with, from which you could expect 3400 visitors, of whom 3% (100) would click through to the LP, to produce one sale. For a CPA, you'd only need 1700 searches to yield 340 site visitors, to lead to 10 click thrus, to get 1 completed offer.