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What's a good bid price for a new Adcenter campaign?

Discussion in 'General PPC Discussion' started by Designerdude13, Aug 17, 2012.

  1. Designerdude13

    Designerdude13 Power Member

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    What's a good bid price for a new Adcenter campaign? They say the lowest is .30 - so I made my bid .60 - is that ok?
     
  2. Endire

    Endire Elite Member Premium Member

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    Itsthepollgirl,

    Good question. You should use a keyword tool such as Google's keyword tool to determine the approximate cost per click for a given keyword or keyword phrase. I would use Adcenter's keyword tool to ensure you are bidding in accordance with what they charge for a given keyword. You should avoid guessing at how much to bid as this may hurt your campaign performance. For example if you set your bid too low and adcenter shows other ads above yours because of that fact.

    Here are some instructions on using Microsoft's Adcenter keyword tool,

    http://advertising.microsoft.com/sm...-downloads/microsoft-advertising-intelligence

    Here is another article from Microsoft on the subject,

    http://advertising.microsoft.com/wwdocs/user/en-us/adexcellence/text/Bidding.html

    Hope this helps and good luck!

    Shawn
     
  3. ethanmitchel

    ethanmitchel Regular Member

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    Google this up "adcenter keyword tool" or "adcenter traffic estimator", they've got tools too like google and it depends on the keywords you wanna rank.