Hello BHW, I have seen contradictory opinions on what a good anchor profile is and what sort of keyword density is good to use, and what is "overoptimized", in your opinion, in 2015 : - How should a good anchor profile look ? (%of exact kw in anchor, % of generic keywords..) - Is it safe to say you can use more keyword anchor with an Exact Match Domain ? how about exact match SUBdomain? - What sort of range is safe for keyword density ? - Is having keywords in URL+title+meta description+h1+content+images names/alt attribute now "over optimizing" ?