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What'd you tell to someone that states "subdomains can't be ranked"?

Discussion in 'White Hat SEO' started by Traste, May 30, 2013.

  1. Traste

    Traste Regular Member

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    Hi fellows!

    I just started working for a client that also has an in-house SEO. They moved from a TLD to a subdomain. The in-house SEO says this new subdomain can't be ranked because it is all about the same topic as the TLD...

    Contents are unique and different, but the niche is the same, as millions other pages. He told me to "prove" I'm right. I showed him some other subdomains from different companies, but still...

    What'd you do? Thank you

    Sent from my Nexus 4 using Tapatalk 4 Beta
     
  2. Conor

    Conor Jr. VIP Jr. VIP

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  3. innozemec

    innozemec Jr. VIP Jr. VIP

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  4. BlueZero

    BlueZero Power Member

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  5. Traste

    Traste Regular Member

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    That's a good one LOL. I told him about Wikipedia, as an example: en.wikipedia.org, es.wikipedia.org... Also about Blogger and Wordpress, but he still says that those domains only rank because they have big domain authority. So I said... let's work on DA for you TLD then...
     
  6. GreenLightArticles

    GreenLightArticles Newbie

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    There are so many subdomains that rank... Tell him to do a few Google searches ;)
     
  7. marketmonster

    marketmonster Junior Member Premium Member

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    Of course a sub-domain can rank just like anything else, but he does bring up a potentially good point... a subdomain is considered a separate domain from the TLD and won't immediately have any authority. Making some internal links from high PR pages on the main site to the sub-domain will be helpful in passing some authority through in addition to an off-site SEO campaign too. Maybe they should reconsider why they are making it a sub-domain though. For the most part a sub-directory would be a better option unless there is an especially good reason. For instance, site.com/blog would be a better option than blog.site.com.
     
  8. SkyrocketSEO

    SkyrocketSEO Jr. VIP Jr. VIP Premium Member

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    I tell them to hire someone else cause it wouldn't be fair to pay someone who don't know his stuff (Basically, this means that they should piss off)
     
  9. b1step-ahead

    b1step-ahead Power Member

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    in a super competitive niche like "plumbing" sub domains are tough to rank.. I still see emd sites doing well. Major service companies will use sub domains to promote locally.. but non sub domain sites that use standard seo practices will typically out perform your traditional sub domain sites - prob due to a few reasons, but mainly not enough off-site.. also imo tracking a bunch of sub domains can a be a nightmare.
     
  10. nanavlad

    nanavlad Jr. VIP Jr. VIP Premium Member

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    You can always Quote Matt Cutts

    Here what Google's Matt Cutts has to say about sub-domains vs folders


    My personal preference on subdomains vs. subdirectories is that I usually prefer the convenience of subdirectories for most of my content. A subdomain can be useful to separate out content that is completely different. Google uses subdomains for distinct products such news.google.com or maps.google.com, for example. If you?re a newer webmaster or SEO, I?d recommend using subdirectories until you start to feel pretty confident with the architecture of your site. At that point, you?ll be better equipped to make the right decision for your own site.

    Tell him to search for NEWS om google AND See does google news show up


    Here is what Rand Fishkin from SEOMoz says about sub-domains vs folders


    Subdomains SOMETIMES inherit and pass link/trust/quality/ranking metrics between one another


    Subfolders ALWAYS inherit and pass link/trust/quality/ranking metrics across the same subdomain


    I tend to use subdomains sparingly. I use folders for most things, but I use subdomains in some cases:


    When the software that powers it is hosted by a third party. This is common with blogs, forums, press releases, and company job openings. You can point DNS for a subdomain to a third party and have them handle running the software, but still have the content be part of your site.
    For internationalization. I recommend sub-domains for translated content because it enables you to set up a server in the country that you are targeting. You can do that transparently to your users at any point. It is just a DNS change.
    When content needs to be hosted by a content delivery network (CDN). This is very common for images of a site.
    When you don't want the same cookies to be sent. Cases such as different logins for different sections of your site, or when your www cookies are large and you create a different subdomain that won't get them for performance reasons.
    When you may not want to fully vouch for the content. For example you give each of your users a subdomain and let them have free reign with the content that they host there
     
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    Last edited: May 30, 2013
  11. WayneInc

    WayneInc Senior Member

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    Just start the Link building with daily caps and its good to go
     
  12. satyawrat

    satyawrat Jr. VIP Jr. VIP

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    HE IS RIGHT!
    one less guy to compete with... no point in arguing with people who judge algorithms with their gut feelings.