Let me tell you my story, two thoughts : one - i read somewhere that anyone who has access to yoast SEO plugin can get them to first page of google and simply make money but they have to do all those content things themselves and i thought those meta tags are created automatically and that is called as search engine optimization, this all happened when i was 16, 4 years back. and i spent exactly "zero" in any of these things as i was not the earning member in my family and i was not excited about it at that time. two - i used to think that google first does all the searches by itself and then takes a screenshot or like saving webpage and then it serves to anybody who is looking for results for that exact term. I seriously laugh at myself when i think about how i used to think about how it works. i seriously didn't knew about "backlinks" concept and this concept is so logical just like a new person searching for another person(but he does know only features nothing exact) in a new village he enters , a person from that village being the search engine looks for the query which the new person is asking about and then he thinks about that one who has got highest reputation and coincides with searchers query and then he delivers his most closest result to that new person, here reputation works just like good backlink profile for that paricular query anchor text. see how amazing it is. and how you all used to think about how google works before you knew about seo ?