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What would your strategy be?

Discussion in 'Black Hat SEO' started by TheGamer, May 17, 2013.

  1. TheGamer

    TheGamer Regular Member

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    Hey

    I have been working on a high authority website. Its a UK based health website. Around 5 high quality articles are published weekly by different experts in their fields. Now my goals are two

    1) Driving relevant traffic (which is pretty bad at the moment since even after 7 months of running and two months of tiered linkbuilding, our traffic on an average basis is still less than 100 users per day!)

    2) Sell some stuff. Stuff I would be selling is herbal supplements later this year. So part of the campaign is also to rank highly for those keywords but this is not my main concern now! Interestingly I am not having any problems ranking for these keywords, I am easily on the second page of google for a highly competitive and high search volume business related kw with only one campaign per week!

    Now here is the dilemma, first in order to drive traffic I targeted very high volume keywords like say weight loss calculator. We have excellent tools on our website but the problem is since the top websites on google are such high authority like NHS, WebMD and babycare that the best i have been is to No 8 position which doesnt drive much traffic for this super competitive keywords. The website covers wide variety of topics like Adhd, diet and nutrition, weight loss, diabetes, athletic performance, sexual issues etc. So basically I could be targeting lot of keyword if I had time to.

    What would you experts advise Should I try to rank #1 for low competition keywords (but the problem is they are low search volume keywords also, and how many should I go for? OR should I carry on trying to rank for big keywords hoping that one day would be able to get to the topic and have a lot of traffic? Traffic is my main concern here. Please advise.

    Thank you.
     
  2. Gyuman82

    Gyuman82 Jr. VIP Jr. VIP Premium Member

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    Given your situation I would try to rank well for the easier keywords rather than try to outrank an NHS or WebMD and have the aggregate total of traffic from these smaller keywords accomplish your goal.

    However I would have to see why those authority sites are ranking for the big keywords. Meaning are they ranking purely from authority or do these pages also have a lot of "juice links".

    If it's the former then I will attack the larger keywords as well, however if it is the latter I would probably pass.
     
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  3. oliver twist

    oliver twist Junior Member

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    I would also try to rank for the easier kw's. That will help you ranking the difficult ones. It will also help you spread the word for all the tools inside.
    Do you have a fanpage? That will help, for sure.
    Are you thinking of an adwords (or similar) campaign? Try with some bucks and see what happens.

    Also dive into specific forums. Answer to those who ask questions related to your website. Put a signature on those forums. People will look at your website, for sure.
    Wish you luck.
     
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  4. TheGamer

    TheGamer Regular Member

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    First of all thanks for taking the time to read the long question guys :) I will go with your advice of trying to rank for low competition keywords. In your opinion and using Google Keywords tool, how much monthly searches should a keyword before I should even consider it useful? Since I am now changing my entire strategy, I am thinking anything above 300 should be good but this should be an "Exact" match, what do you think?

    "However I would have to see why those authority sites are ranking for the big keywords. Meaning are they ranking purely from authority or do these pages also have a lot of "juice links".

    @Gyunman82, I am suspecting both would the case. Is there any particular way I could find out more?

    @Oliver I have a fan page, twitter, G+ as well. Twitter is the best, we have almost 3000 local followers. The rest are not doing that good. However the maximum traffic I drive from these is around 20 visitors per day :)

    As for adwords, I am on a very tight budget and particularly not seeing it succeed is even making me more cautious :(
     
  5. senty4love

    senty4love Junior Member

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    This ^^^

    Go for longtail keywords..these will not only bring instant traffic ..they will boost for your main keyword..build links for these long tails..once u start ranking for them then target main keyword ( or if our budget allows go for both ends)
     
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  6. oliver twist

    oliver twist Junior Member

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    Well, overall the best answers you have, in my opinion are here. Rank for those keywords (longtail also). If you have at least 300 searches per kw, and you have 10 kw's, you will get 3000 visitors. Not that bad :) Remember that ranking for the longtail and the others will then help a lot ranking for the toughest ones.
     
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  7. balkhat

    balkhat Registered Member

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    Go after the long tail, over and over, and over, and over.
    Also create some link bait infographics then share them on the different infographic sites.
    Then buy press releases.

    You should be getting more than 100 unique visitors per day bro. I just started a website like 2 weeks ago and am already getting 30 visitors/day on average.
     
  8. Gyuman82

    Gyuman82 Jr. VIP Jr. VIP Premium Member

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    As far as "minimum" exact search, I probably wouldn't chase anything below 1600 searches in the Adword Tool (just my preference). Unless you have infinite resources, time etc. available to you, trying to rank for a keyword that has 300 searches is kind of worthless IMO. You can see this doing the math.

    300 searches = 10 searches a day.

    #1 spot gets approximately 40-45% click throughs, meaning that a #1 ranking for that keyword may get you 4-5 hits per day. And that is if you are #1. If you are lower down than that, pretty much you're getting zero traffic.

    If you are in it for the long haul (which sounds like you are), work to rank the lower search volume keywords immediately while always constantly working towards the "Big Keywords" as part of your long term strategy.

    That would be your best plan of action. Good luck.
     
  9. TheGamer

    TheGamer Regular Member

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    Thanks, btw You are doing pretty good mate!
     
  10. TheGamer

    TheGamer Regular Member

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    Thanks a lot all. It has been really helpful!

    This is why I asked about that specifically since I cant just see myself running constant campaigns of backlinking for just a low search volume keyword. I will now target more long tail keywords!

    This will be the plan from now on :)