Hey I have been working on a high authority website. Its a UK based health website. Around 5 high quality articles are published weekly by different experts in their fields. Now my goals are two 1) Driving relevant traffic (which is pretty bad at the moment since even after 7 months of running and two months of tiered linkbuilding, our traffic on an average basis is still less than 100 users per day!) 2) Sell some stuff. Stuff I would be selling is herbal supplements later this year. So part of the campaign is also to rank highly for those keywords but this is not my main concern now! Interestingly I am not having any problems ranking for these keywords, I am easily on the second page of google for a highly competitive and high search volume business related kw with only one campaign per week! Now here is the dilemma, first in order to drive traffic I targeted very high volume keywords like say weight loss calculator. We have excellent tools on our website but the problem is since the top websites on google are such high authority like NHS, WebMD and babycare that the best i have been is to No 8 position which doesnt drive much traffic for this super competitive keywords. The website covers wide variety of topics like Adhd, diet and nutrition, weight loss, diabetes, athletic performance, sexual issues etc. So basically I could be targeting lot of keyword if I had time to. What would you experts advise Should I try to rank #1 for low competition keywords (but the problem is they are low search volume keywords also, and how many should I go for? OR should I carry on trying to rank for big keywords hoping that one day would be able to get to the topic and have a lot of traffic? Traffic is my main concern here. Please advise. Thank you.