I've got a little store I've been running for a couple years. It doesn't make much, but I could probably double my profit from it if I had some more perceived trust to display to new customers. As such, I have only now decided to create a facebook page for this website. I plan on doing discounts and giveaways and such for likes, shares and product reviews. However, because I just made this facebook page the other day, I don't really want to link it up with my website or show it off, as it has 0 likes, it would probably hurt my perceived trust even more at this point. I want to play it safe when it comes to facebook to not get banned. But what is standard protocol here in this type of situation? Is buying likes safe and what most people do to get that initial momentum going? I am really clueless because i've completely avoided facebook up until this point because I don't like it.