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What would you guys think about a social media outreach tool?

Discussion in 'BlackHat Lounge' started by MrPenguin, Jul 14, 2017.

  1. MrPenguin

    MrPenguin Jr. VIP Jr. VIP

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    I would like your thoughts on if you think this would be a valuable tool.

    Basically here's the idea of it: If you cold email bloggers/influencers you want to talk to about your business, they likely wont respond b/c they get 100s of emails per day.
    Instead if you engage them on their blog, on facebook, on twitter, ect then they will become familiar with you and then when you reach out to collaborate they will be much more receptive.

    Now what the app would do is you upload your targets, then it monitors all their activity and any mention of them on the web. You can engage them on any of those updates. There could be a Pipedrive-like funnel view that shows you where your target is - either monitoring, engaged, responded, conversing, and finally relationship built.

    If the relationship has been built - then you would go and connect with them via email or social media and see how you could collaborate.

    This will fill the void left by ninjaoutreach, buzzstream, and pitchbox where all you are doing is cold emailing.

    Thoughts?
     
  2. randybishop

    randybishop Elite Member

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    I don't know how you would possibly monitor those kinds of actions.
     
  3. Duckula

    Duckula Registered Member

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    Did you just make 3 identical posts?
     
  4. MrPenguin

    MrPenguin Jr. VIP Jr. VIP

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    What do you mean?
     
  5. MrPenguin

    MrPenguin Jr. VIP Jr. VIP

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    It's difficult but not impossible. Most of it would be with apis and possibly some site parsing would be involved.
    What specifically are you worried about?
     
  6. randybishop

    randybishop Elite Member

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    Nothing, it seems like a complicated way to solve a problem.
    Online relationships are built by giving the person something of value.
    This seems like online stalking.
     
  7. netmoney1

    netmoney1 Executive VIP

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    There is such a flood of pitches all using the same bullshit approach..."wow, your content is ammmaaazzzzing. I want to blow you. Oh, by the way here is this shitty infographic we made. Can we have a link?"

    Monitoring mentions won't change the end result. Just the pitch, which will now be..."wow, i just saw you on (mention)...it was awesome. I want to blow you. Oh, by the way here is this shitty infographic we made. Can we have a link?"
     
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  8. MrPenguin

    MrPenguin Jr. VIP Jr. VIP

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    Theres always a fine line between stalking and getting yourself noticed. Yes if 1 minute after the person did anything online you commented or engaged them then that would look like stalking. But dont right it would, to the target, look like theres someone out there that just appreciates what they're writing.

    I hear you.

    There is always a wrong way to do something and a right way.

    Wrong way: What you just wrote.

    Right way: Comment on a new blog post of theirs. Really put effort into it. Add something they might have missed, talk about something controversial, ect. This should be longform. The blogger will see this and recognize you know what you're talking about. Instant credibility in their mind. You chat a few times on that blog post. Then you engage on a fb post they write a couple days later, again longform, something good. Then you reach out "hey ____ we've chatted a few times. Seems like we have similar interests and audience, my blog is _____. Wondering if we could collaborate together on something....
     
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    Last edited by a moderator: Jul 15, 2017
  9. netmoney1

    netmoney1 Executive VIP

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    Nobody has time to read long drawn out BS. Honestly, when you see the same person suddenly follow you on all social media, and comment on everything giving you a virtual handjob you just make a mental note to delete anything that hits your inbox from that person.

    Skip the BS circle jerks and do it the right way: Send the person a $1,000 Amazon gift card via email. Then send them a very short email that is straight to the point without the fluff. That's how it works in the real world.
     
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  10. MrPenguin

    MrPenguin Jr. VIP Jr. VIP

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    Seriously $1000? Even if you're exaggerating to prove and point and you mean to send them $100, $100 just to connect and hope to get mentioned on their site??? You'll spend $10k and maybe get 20 people to respond since so many will take the cards and not respond.

    Obviously your engagement has to be strategic. Dont follow everywhere at once, spread it out. Dont comment on everything, just a few here and there. Focus on quality over quantity content.

    I'm not sure why we're debating this. I've already proven it works with countless blogs I've SEOd
     
  11. netmoney1

    netmoney1 Executive VIP

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    I'm not debating. I'm simply stating how it works in the real world.

    Instead of just tweaking what is already available (there are tons of outreach tools) why not create a platform that rewards journalists and bloggers.

    For example, let's say that a monthly subscription box was looking for press and links.

    They could place their offer, which could be a free box trial to any relevant blog that linked to the website. Or a free yearly subscription to any relevant blog that did a comprehensive review. Or just offer payment.

    If there was a true rewards platform, I can promise you journalists and bloggers would check it daily. Win/Win.

    They get compensated without having to get 2,345 emails a week all reeking of the same bullshit template. The site gets the links and press they want.

    Create something that does that.

    Not just another outreach tool that will annoy the fuck out of people.
     
  12. ThatSEO

    ThatSEO Jr. VIP Jr. VIP

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    Absolutely does work. I've sent a £500 holiday voucher to a client who I really wanted for a case study. It gets your foot in the door in a big big way.... emails isn't my thing but bang me in front of a client, my conversion is 90%.

    Bribing a journo isn't about the one backlink for someone like me who does white hat and high end SEO - wine, dine and you have a friend for life who'll talk about most of your clients for you