Just a random thread to stimulate discussion. i don't know what it's like in the US, but in the UK, 5 years ago, physical business directories like the yellow pages and the Thompson local were a necessity for home owners, and were big business for the directory providers. i know a lot of companies that spent almost all of their advertising budgets with them. recently, the latest Thompson local directory came through my door, and its now a5 instead of a4, and its a quarter of an niche thick instead of 2inches thick. ive seen all of the directory providers turn to phone services and online directories in an attempt to claw back some market share in the age of the Internet, Yell.com probably being the most successful in the UK. but in reality, there is no demand for even that: who goes to yell.com to find a plumber? I just google it. Great for local SEO providers, but how can these businesses get back in the game? Or how can we convince previous directory customers to spend money on SEO ?