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What workds better: Text Ads or Image Ads?

Discussion in 'Adwords' started by schrute, Jan 20, 2011.

  1. schrute

    schrute Regular Member

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    Which one works better in your experience?
     
  2. eternity

    eternity BANNED BANNED

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    Text ads for me
     
  3. SadamUSAin

    SadamUSAin BANNED BANNED

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    Text Ads definitely. But you should mix them together like 80% text ads and 20% images.
     
  4. Nookie Monster

    Nookie Monster Senior Member

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    I've had some pretty good luck with image ads. Look at different home pages like MSN. All the ads are image. To me it catches the eye better.
     
  5. gts6

    gts6 Executive VIP

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    it depends on too many factors, sometimes one may be better, sometimes the other.

    the true answer lies in TESTING

    run both, and youll have your answer shortly
     
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  6. johnwoo

    johnwoo Power Member

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    for me both works fine
    its all about the kind of product you are promoting.
    for models and fasion, Image adds works
     
  7. damnwtf11

    damnwtf11 Junior Member

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    for me, its always text adds,
    image adds underperforms
     
  8. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    It's an Algo, of course it can be gamed.
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    For my sites, all business, finance and employment, the text ads have a better ctr but the image ads pay much more.
     
  9. meannn

    meannn Supreme Member

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    But OP asks for promoting (adwords), not publishing (adsense) :)
     
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  10. ijof9

    ijof9 Power Member

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    Text-ads worked for me best. Here's some data:
    - $500 budget (3 coupons, $100 cash)
    - optimize for impressions, not for hits
    - write your ads like this:
    You want to X? Hahaha.
    Actually wait,
    All you need to do is to...

    And leave it that way, people will DIE of curiosity and will click your ads.
    I don't always run Adwords campaigns, but when I do, I always like to think that the people reading my ads are douchebags, scumbags, inmates or otherwise losers. I stand like a statue in front of them and they'll try to rapport with me (my ads in this case).
     
    Last edited: Sep 5, 2011
  11. meannn

    meannn Supreme Member

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    You want to X? Hahaha.
    Actually wait,
    All you need to do is to...

    But that lowers target rate of users. The important think is convert rate in our landing page, not getting too many clicks.
     
  12. ijof9

    ijof9 Power Member

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    Converts if your X is something that your target audience is in need of.
    For example, if you're up to sell meth:

    Want to snort the best meth out there?
    Hahaha! Oh. Actually wait,
    All you need to do is to...

    Just like that.
     
  13. BassTrackerBoats

    BassTrackerBoats Moderator Staff Member Moderator Jr. VIP

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    It's an Algo, of course it can be gamed.
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    Wow, I missed that by a mile!
     
  14. adsterhome

    adsterhome Regular Member

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    Text Ads is most usefull for all Networks of Google (Google Search and Google Networds)
    Images Ads will mostly display on Google Networks only, can not display on Google Search
     
  15. QhuRam03

    QhuRam03 Junior Member

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    text ads work better for me ....
     
  16. luccha

    luccha Regular Member

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    Text Ads works for me. Image ads sucks all the money.
     
  17. Frogserv

    Frogserv Regular Member

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    I do mainly text ads because it's quicker.
    In my firm, we only do image ads for events like Christmas, Valentine's day and Mother's day.