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What word length do you do for big company blogs and how many pics per post?

Discussion in 'White Hat SEO' started by turdface, Oct 31, 2016.

  1. turdface

    turdface Supreme Member

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    The business I'm working with is giving me these 170 word posts. Should the number of pictures in a post matter, and how many words should I tell them to publish? This is for a real company that newly made a website.
     
  2. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    Depends on how your users convert and why they visit your website.

    One recent blog I saw was an affiliate site for beauty products. They were targeting shoppers looking to buy curling irons so their pages were very light on text (often less than 100 words) and heavy on photos and selection. They targeted people "looking to buy" they identified search terms that were "looking to buy" and their pages were designed to serve that need.

    Another recent blog made money off of ads and relied on people trusting their information and coming back routinely for more. They targeted the popular topics of their space and write five 500-2000 word articles per day. Their audience trusts them to deliver this content routinely and so they come back regularly.

    Both rank well.
     
    Last edited: Nov 1, 2016
  3. turdface

    turdface Supreme Member

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    Is a site with 100 word posts going to rank?
     
  4. Mountain Man

    Mountain Man Junior Member

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    I would say a heck of a lot more depending on what it is for. If they are ultimately wanting to attract customers (Through SEO) longer will be better. That being said if its meant to be short and sweet because it is catering to the twitter crowd maybe shorter is better? In my very biased mind you want something closer to 1k or 10k if you can swing it lol. I am trying to test this now with a long first post on a web 2.0. At 2k words and going to see if I can push that and if people start finding it.

    You could try paying a content writer from market or upwork or wherever and offering it to them to use to increase their post. If they dont like it they can pass and no huge loss and if they like it you get more content to work with. Even if they just doubled the size of their post it would be helpful.
     
  5. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    Sure... look at the #1 result for "top curling irons 2016" on Google. ( but look at their page source... they have 1500 matches on the page so their relevance is off the hook. Those matches aren't in their article content... #1 on Google with a 50 word post)
     
  6. turdface

    turdface Supreme Member

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    Oh man
     
  7. Johnny_Tsunami

    Johnny_Tsunami Junior Member

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    I personally never publish any content less than 500 words. If the content you are posting is unique and not spun or copied, you definitely want to increase the length, but make sure you do it by adding relevant info and speak to the customers, don't write and add content to please the big G crawlers.

    For rule of thumb, try to vary up your post content for example:

    post 1: 1,000 words, 1 relevant video embedded, 2 relevant pictures (Make sure technical SEO is always 100% ie meta tags/descriptions/etc)
    post 2: 500 words, 1 pic, 1 video
    post 3: 750 words, no pics, no videos
    post 4: 800 words, 3 pics, no videos
    post 5: 1,000 words, 2 videos, 3 pics, etc.

    If the videos/pics you put in posts is relevant and worth including, definitely include them! If your client is only giving you 170 word posts, then you need to either address it with the client (Hey, can you try to up word count to 300 at least to help me speed process), or you can just add to the content they are sending you on your own. Taking 170 word post and turning it into 500 takes maybe 10-15 mins.
     
  8. Blacklistede

    Blacklistede Newbie

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    You need to think like Google if you want to rank in SEO. Google always wants to make the article with the best informations and highest relevance #1.

    A blog post with only 170 words has usually way less information than a 1,000 word post. If you write about a topic that really has not more informations, you can go with 170 words, but that's usually not the case. I've had the best experience with ~500 word articles, sometimes longer ones.