I remember in the late 90s (when I was a 10 year old kid trying to bypass AOL's porn filter) I'd always see websites with walls of text at the bottom; all of them keywords. Usually either in tiny print, or made the same color as the background so you couldn't see it unless you highlighted it. That got me thinking, it must have been pretty easy to rank and make money back in those days when the internet really started blowing up, since search engine algorithms were not very advanced yet. Were any of you older members in the business back then? Was it really as easy as making a paragraph of keywords and building massive numbers of spammy backlinks? How much money could you make?