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What type of font in a sales page is easier to read?

Discussion in 'Affiliate Programs' started by jimmychuang, Sep 20, 2009.

  1. jimmychuang

    jimmychuang Regular Member

    Feb 1, 2008
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    What type of font in a sales page is easier to read?

    Tahoma 12pt
    Verdana 10pt
    Georgia 12pt

    Which one is easier to read?
  2. themagician

    themagician Regular Member

    Mar 25, 2008
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    Brit in Thailand
    '...Out of the choices given, Tahoma 12pt is easier to read.

    Verdana 12pt would be even easier but the option you gave was for Verdana 10pt.

    Georgia is not suitable at these sizes as a sans serif font is clearer.

    Arial is also web-friendly, is sans serif and has the complete family including Regular, Bold, Italic and Bold Italic. Then there is Arial Black for extra-bold emphasis and the family of Arial Narrow, not so easy to read but useful for small spaces if you don't want to kern the font (Sqeeze the font together).

    There are many others tricks that can be used with fonts, such as using a font to mimic an old-fashioned typewriter for testimonials.

    Also remember that type in black shows up better on a yellow background than white (Think legal pad).

    You want to choose font types that:

    1. fit the character of your sales page,

    2. are easy to read on a computer screen, and

    3. are widely available across many browsers and operating systems.

    There are basically two types of fonts: serif and sans serif. Serif fonts are those that have fine cross-lines at the extremities of the letter. Sans serif ("sans" being the French word for "without") are fonts that don't have serifs. The most common serif font is probably Times New Roman. Arial is an example of a common sans serif font.

    Let's go briefly through the most popular font types and evaluate their availability,readibility and character:


    Availability: Thoroughly available. It is probably the most common sans serif font. It is the default font for Windows, and it first shipped as a standard font with Windows 3.1.
    Readability On Screen: Not the worse but definetely not the best, especially at small sizes, when it becomes too narrow and the spacing between characters too small.
    Character: Has a streamlined, modern look but is also plain and boring.

    Times New Roman: :

    Availability: Thoroughly available. It is probably the most common serif font. It is the default font for web browsers. It was first shipped as a standard font with Windows 3.1
    Readability On Screen: Acceptable for font sizes of 12pt. and up, but terrible for smaller sizes.
    Character: Serious, formal and old fashioned.


    Availability: A widely available sans serif font, Verdana was first shipped with Internet Explorer version 3, when the exponential growth of the Internet demanded a new font that was easy to read on the screen.
    Readability On Screen: Exceptional. It's wide body makes it the clearest font for on-screen reading, even at small sizes.
    Character: Modern, friendly and professional.


    Avaliability: Good. It is a serif font introduced by Microsoft with Internet Explorer version 4, when the need for a serif font which much better readability than Times New Roman became evident.
    Readibility On Screen: Very good. It is the best serif font for on-line reading, since it was specifically designed for that purpose.
    Character: Modern, friendly and professional.
    Microsoft has also popularized two more fonts: Comic Sans Serif and Trebuchet.

    Comic Sans Serif was launched with Internet Explorer verion 3 and mimics the hand writing used in comics. It is easy to read and is informal and friendly, but it is not considered appropriate for more serious, professional sites.

    Trebuchet is another sans serif font, similar to Arial but with more character, although it can be difficult to read in small sizes.

    Finally, we can mention Courier New, a serif font that was widely popular with old, mechanical typewriters, and that is now used only to present simulated computer code (if you need to present snipets of sample HTML code in your web pages, this is the font to use.

    Therefore, from a usability perspective, the clear winner is Verdana. If you are inclined to use a serif font, Georgia is the best option. Arial remains a good option for specific parts of text, like headlines and titles, where a different font must be used and you can use larger sizes.

    There used to be completely different rules for Mac users but now they are pretty much the same as Mac can use all types of fonts and still manages to render them more clearly than PC's running Windows.

    Hope that helps.

    • Thanks Thanks x 2
  3. jimmychuang

    jimmychuang Regular Member

    Feb 1, 2008
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    WOW! It's a great advice to me!

    I just working on my new website, and this information definitely help, thanks!
  4. ruler0fall

    ruler0fall Power Member

    May 17, 2009
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    I prefer verdana, one of the cleanest fonts IMO.