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What to price my product at?

Discussion in 'Clickbank' started by Sprouts, Jul 9, 2012.

  1. Sprouts

    Sprouts Regular Member

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    Hey Guys.

    I've just created a new product in the business niche (how to set up a particular type of business offline) which shows you how to market your business. I'm not sure what to price my product at though...
    The user will get the following if they purchase:

    1. Guide on how to market this specific business [50 Pages once complete]
    2. 7 Day Action Plan
    3. Business Forms (6 templates of forms the user will require when getting clients)
    4. Revenue Calculator (basic spreadsheet which calculates revenues)

    I was thinking of pricing the product at $47 with a $37 downsell - does this seem fair or is it too high?
     
  2. refjaf55

    refjaf55 Regular Member

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    hmmm it depends on how you promote it and who sees it. If you are able to market it well to the right audience then I could definitely see $37 as a realistic price. $47 seems a little high, though. That is just my opinion. I'm interested in seeing what others have to say.
     
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  3. Sprouts

    Sprouts Regular Member

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    Alright, thanks for your insight. Just took a shot in the dark as this is my first product.
     
  4. niceness8000

    niceness8000 Registered Member

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    Occupation:
    start-up internet marketer
    Location:
    Tampa, Florida
    From my understanding, prices that start around $50.00 tend to weed out people who don't really want to spend money. Returns tend to be less frequent, and you get less questions before purchase (generally speaking). If you are targeting people who won't hurt themselves by spending $50.00, then I would say leave it at around $47 and consult with people who know how to CORRECTLY market your product - - this is HUGE!!!

    On the flip side - if you stand to gain profits from sales after the product (like you have affiliate links inside the product you have, or upsales), and you don't have a reputation or an established email list to work with, you may want to consider lowering your initial price. Make your money on the backend at first.

    Price is NOT the issue in my opinion - it's how well you target your market, and how well you market to them. If you are worried your price might be too high, double-check to make sure your product will deliver on its promises. Talk to somebody about good marketing tactics
     
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  5. Ruger

    Ruger BANNED BANNED

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    do a $3.50 trial offer with $15 rebills.