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What to look out for when doing keyword research?

Discussion in 'Black Hat SEO' started by karupoiss, Sep 16, 2016.

  1. karupoiss

    karupoiss Elite Member

    May 16, 2012
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    I am looking at different keyword research tools and they put out very different "difficulty scores" for entered keywords. For example, one keyword I put in SEMRush said the difficulty % is 73 but the same keyword in Keyword Revealer was only 18 (extremely easy). How can the difference be THAT big?

    I see that SEMRush only calculates the keyword difficulty % based on Domain Strength (no idea what that metrics consists of).

    Which tool should I trust more? Also, Keyword Revealer relies on MOZ metrics such as DA/PA but as we all know, Moz picks up pathetic amount of links and takes half a year to update its database so how reliable is the score at all? I know LTP uses Majestic metrics in their algorithm now, is that better as I know Majestic shows more links and is updated more often?

    I know, at the end of the day all these MOZ and Majestic metrics mean jack shit for G but in your experience, what tool has been most reliable in finding out low competition keywords?

    Also, after I have search the keywords, what should I avoid on the first page? I know seeing pages like amazon is bad and "top ten reviews" mega authority sites but what else? Also, what are some indications that the keyword is easy when you look at the first page of results?

    I have tried SEO many times over the past 4 years and I have come to conclusion that my failures are due to sucking ass in keyword research and just not knowing what a difficult and what an easy looking keyword is.

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  2. Jared255

    Jared255 Jr. Executive VIP Jr. VIP Premium Member

    May 10, 2009
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    Boston, MA
    Keyword difficulty calculators are flawed. They can sometimes give you a good estimate but they are very frequently incorrect. Some of the easiest keywords I have found have had 40+ in LTP. Throwing together a score based on metrics can work but usually doesn't. If you put all of your trust in one of these tools you might end up wasting a lot of time on a difficult keyword.

    The only real way to be sure is to learn how to analyze the results yourself. Like you said, strong authority site pages are a bad sign. Most keywords have bad signs, though. Look for good signs instead. For example, people use parasites for "Best" keywords sometimes, especially YouTube. So if you look at a Best keyword and there is a YouTube result, that's something to consider. If there is a YouTube video link and one from Yahoo Answers, well, that's even better. You are on the right track by thinking about this.

    If you are seeing only authority sites and the like, get creative. Most keywords are not easily rankable. When you find one that looks kinda-sorta easy, take note of why it looks that way and look for others with those same signs. Eventually you will find one.

    The above isn't step-by-step or anything. Just saying your best bet is learning what's behind the calculation instead of trusting the calculation blindly.
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