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What to do with well performing dated content

Discussion in 'White Hat SEO' started by kontentguy, Jan 15, 2017.

  1. kontentguy

    kontentguy Regular Member UnGagged Attendee

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    Hi all

    Quick Q

    Last year I created a page of 2000 words + infographic for a keyword for a term which targets an event which happens in the Spring, and about 95% of this traffic comes in around May. After building about 15 links, I ended up ranking #1 for my desired keyword + "2016" and got the traffic i sought.

    I need to update this post for 2017, and about 80% of the content is similar.

    Normally I'd edit and update the existing content to target 'keyword + 2017', but I do want to have the historical (2016) content on the page in order to maintain authenticity.

    Let me know if yall agree with this solution:
    I am thinking that I write a fresh 1500 words of copy on the top of the page, obviously with 2017 mentioned throughout. Then on the bottom of the page, I include the original 2000 words of content, make it smaller font, with disclaimer that its from 2016.

    That make sense? (The reason I won't fully delete the 2016-related content is bc it obviously performed well enough to rank #1).

    sidenote: i also rank page 1 (7-9) for the keyword term without the year attached, so perhaps beefing this page to 3500 words will help in that regard.

    tia
     
  2. Reaver

    Reaver Jr. VIP Jr. VIP

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    You honestly don't even need to put the 2016 part in smaller font. Just seperate it with a header and leave it as is. You may actually want to go through the 2016 part and edit it slightly (putting in things like "This is/is no longer true for 2017.") For your readers of course.

    I do this all the time. When new information comes out I just add it to my previous blog posts on the subject. That way I don't have to write a whole new article. That can be a real pain in the ass.
     
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  3. PHPInjected

    PHPInjected Elite Member

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    Your idea will work just fine. In fact, you really don't even have to put any indicators aside from maybe a quote button that you have previously posted it.

     
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  4. SERPTurbo

    SERPTurbo Jr. VIP Jr. VIP

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    Just keep the 2016 on a separate page, and create a new page for all the 2017 stuff. Simplez.
     
  5. kontentguy

    kontentguy Regular Member UnGagged Attendee

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    ty @alwaysinvisible and @PHPInjected !

    i dont think thats a good idea
    the current page (with 2016-related content) is ranking really well bc of the links i built toward it. its also ranking for the keyword without '2016' attached.
    with your plan id have to build new links from scratch toward a new 2017 page = waste of time
     
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  6. SERPTurbo

    SERPTurbo Jr. VIP Jr. VIP

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    I'm thinking it will look a bit stupid to have 2016 and 2017 content on the same page, considering the fact that you say 80% of it is going to be very similar...
     
  7. patriotnews

    patriotnews Senior Member

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    I would:
    Add an intro about how you have updated your content, but you felt this original was still helpful.

    refresh the content, in content.
    When something is no longer relevant, use "strike though" and add the updated content.

    Put a bullet list at the bottom, highlighting some of the changes.
     
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  8. what_hat?

    what_hat? Jr. VIP Jr. VIP

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    I'd say both approaches may work. You could just link at the beginning of the 2016 page saying "hey guys, here is the new 2017 updated page for this year's event" and that link could be all that it takes for the new page to rank (and to outrank your 2016 page). That said, I think I would go with your original idea of adding new (2017) content to the same page.

    Here you have The Diva giving you some very valid points on why both approaches may work:

    https://moz.com/blog/why-google-rewards-re-publishing-whiteboard-friday
     
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  9. what_hat?

    what_hat? Jr. VIP Jr. VIP

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  10. ThopHayt

    ThopHayt Jr. VIP Jr. VIP Premium Member

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    OMG does nobody read yearly reviews? They update buyers guides every year. They update the content with changes to models, update the year, add a little and boom its updated. This also makes your guides longer and longer and better and better over time.

    -ThopHayt
     
  11. Sam Green

    Sam Green Junior Member

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    just put the new content above the old content and seperate with a header like "2017 updates" or something along those lines
     
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  12. kontentguy

    kontentguy Regular Member UnGagged Attendee

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    yes because a 2016 buying guide becomes outdated
    but in my case, the event from 2016 is still interesting to read, and possibly compare to 2017

    also, i counted and realized there was 3500 words of content

    looks like ill be cracking 6000 soon!
     
  13. dichotom

    dichotom Elite Member

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    Make sure your URL contain 2016 and 2017 keyword in 2016 url and 2017 url.
    Plus i think interlinking on both pages will also look good
     
  14. dichotom

    dichotom Elite Member

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    Make sure your URL contain 2016 and 2017 keyword in 2016 url and 2017 url.
    Plus i think interlinking on both pages will also look good
     
  15. kontentguy

    kontentguy Regular Member UnGagged Attendee

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    when i first created the page i specifically left out the year so that the page i built all these links toward would not be confined to 2016...
    based on the above replies i think im going to keep it all on one page
    thank you for your input