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What to do with my big pile of non-SEO optimized content?

Discussion in 'White Hat SEO' started by Neocortx, Jun 4, 2014.

  1. Neocortx

    Neocortx Regular Member

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    Hey everybody,

    I have a question and maybe someone can help me out. I've got a shop in the pet niche and about one year ago I made a pretty stupid mistake. I had a writer who was absolutely excellent when it comes to knowledge about the topic (4 decades of professional experience and a lot of passion for the topic), so I let him write a full guide on the topic, because I wanted to make sure that every visitor gets all the required information he'd ever need in this particular niche. So, he wrote a guide with 42k words in total and I uploaded it on my store in parts and interlinked them. Now, the problem is that it isn't SEO optimized AT ALL. I get zero traffic through it, not even long-tails. As I wanted to look through to check if it can be optimized, for some pages I couldn't even find longtail keywords. However, all the content is still 100% relevant and the steps are quite logical for newbies.

    What would you do with it? I'm thinking of optimizing and even rewriting some parts of it, but as you can guess with 42k words, it will take forever. :D

    Unfortunately, all the on-page optimization services seem to be too expensive for now, so I'd be stuck with doing it myself. Do you think it's worth the effort? Or maybe someone knows a relatively cheap on-page service with decent quality? I'm really not sure if I should spend all the time, or if I should further nourish my social media profiles (fb, g+, twitter, pinterest, tumblr, but only combined followers about 5000-6000 so really low) or even start to write new content (this time seo optimized), as there are many topics in this niche I could write about. My time is quite limited unfortunately. What would you suggest has the higher ROI, and why?

    warm regards,
    neocortx
     
  2. Trepanated

    Trepanated Supreme Member

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    42K words could break down into 80-100 articles.

    Depending on how he has written it, I would break it down into chapters and sub-chapters first, trying to get to 80 or more sections.

    Then I would figure out what keywords could be written into each chapter and make those additions.

    If you put the time into it you could end up with some great, well optimized content.
     
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  3. Neocortx

    Neocortx Regular Member

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    Hey Trepanated,

    Thanks for your reply. The guide is already broken into 34 chapters with sub-chapters, everything outlined on an index page. The (sub)chapters are all very logically build, like a step-by-step go through for newbies, and I don't think there is much missing in that sense or any need to re-structure it.

    Well, I guess I'll have to go into it and work my ass off the next few days. Lets hope it pays off. The good thing is that all the guides content is already properly interlinked with products and their categories, which is one of the main reasons I think it would pay off to optimize and even build links to it later.

    Lets see if I can get it done till the weekend. Haven't had a real challenge for quite some time...

    warm regards,
    neocortx
     
  4. jaselc

    jaselc Regular Member Premium Member

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    Do some keyword research first and create a list of some decent long tail keywords, then optimise your pages, especially the titles and H1-H2 headings. Also use a lot of LSI keywords

    Good luck with your project!
     
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  5. pahosa

    pahosa Junior Member

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    Since your content is structured already and is really good what was suggested on here like doing keyword research and optimize your meta tags is the best way to go. Use these keywords to highlight meta descriptions for each pages as well as the title tags. Good luck!
     
  6. igniteimages

    igniteimages Regular Member

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    Sounds as if it is a good problem.

    Many who build so called Authority Site are playing at it whereas it seems you have all the info but perhaps not organised well enough.

    People pass by glibb badly written 500 word articles but will engage with well written quality content with a voice.

    See how you can make it work for you - it may take a little time but surely it's worth it.
     
  7. Techxan

    Techxan Elite Member

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    You might think about making an e-book or a kindle book. Give away the e-book's first few chapters free, everywhere you can think of. Give them some really good stuff.

    Get a copywriter and create a website based on keyword research for the niche content.

    Use this site in the sales funnel for the kindle book or a digital download of the book in a PDF.

    Benefits,

    The old website can be dropped and redirected to the new site saving any link juice.

    The new site can be built around the selling keywords of the niche that actually get traffic.

    Your SEO is FAR simpler

    Your links can be made live in the PDF essentially ensuring they will be online forever.

    You can add people to your list by offering a "bonus" chapter or two that is not available in the e-book.

    To get reviews you can come in here and ask for them in exchange for a copy of the book.

    You can password protect the PDF with a new password each month to reduce sharing.

    If it takes off in Kindle, it starts selling itself.

    You can send copies of it into the hands of the owners of the better websites in your niche for free publicity.

    You can bring aboard affiliates to sell for you since you have a product.

    You may be able to sell this product for years, people still buy google sniper.
     
    Last edited: Jun 5, 2014