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What to do with job site that won't rank?

Discussion in 'White Hat SEO' started by thefarang, Jan 3, 2013.

  1. thefarang

    thefarang Newbie

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    I was hoping I might get some sage advice on something I have been going back and forth on. I have two websites, one is a blog which is more or less an authority site within it's niche and the other is a job/employment website for the same niche. The original idea was I would sell job listings to hiring companies in the niche and use the large readership of the blog to drive traffic to the job website.

    The domain for the job site is [NICHE]jobsearch dot com as I thought having the niche in the name along with job would help it out SEO-wise.

    But, after over a year, the posts I've done on my blog mentioning new job listings rank higher for the keywords I was targeting than the job site itself. For instance, searching for "NICHE Jobs" has several of my blog posts mentioning job listings on the job site while the same keyword on the job site is in the 80's or not even in the top 100. The traffic to the site spikes when I mention a job listing on the blog but then drops down to 5 or 10 uniques a day after 2 or 3 days.

    I should also mention that I do write original content for the job site as well. Sort of tips about working in the industry, interviews with people I know who work in the industry, etc. Yet, at least one site that hasn't updated it's content in about a year and basically was copying and pasting jobs off of other job sites is on page 1 of the SERPs while I'm buried.

    The funny part is that I rank in the top 10 for the same keywords in Yahoo and Bing but I'm a red headed stepchild to Google.

    So, I'm going back and forth on what I should do. I could bring the job site into the blog in a sub-directory (i.e. blogname dot com/jobs/ or blogname dot com/NICHEjobs/) ditching the job site domain altogether. I could also launch the job site on the sub domain of the blog (i.e. NICHEjobs.blogname dot com) and also ditching the job site domain (not really thrilled with this option but it's cleaner). Another option is to keep throwing links at the job site and hope it eventually starts to pop in the SERPs. And lastly, I can just punt on this one and keep building up the blog.

    Before I do any more work on trying to salvage the site, I was figured I would pick some brains here to see if I'm missing anything.
     
  2. zinside

    zinside Registered Member

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    Try driving paid traffic to see if any of it converts.. if not, time to move on. My 2c. Good luck though!
     
  3. artizhay

    artizhay BANNED BANNED

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    Perhaps it's just not a strong enough SEO campaign. We've done job industry work before and it's definitely not a piece of cake to rank, so it's only advisable to go after it if you've got patience and really know what you're doing. Perhaps contact us and we'll go over the current campaign to see how it can be improved, that way you can continue along your original plan.

    Skype/AIM: artizhay
    http://www.ink2pixel.com
    Or PM me.
     
  4. thefarang

    thefarang Newbie

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    Appreciate the feedback.

    The reason I've steered clear of what you're proposing is that that is essentially the situation I'm currently in. The blog gets enough very targeted traffic (most people who read it work in the industry) that I doubt buying traffic would make much of a difference in terms of the number of viable job candidates it would produce.

    The big issue for me is that I set out attempting to create a very targeted website that I could possibly spin off and sell to some head hunting agency down the road. If anything, they might just buy the website to get rid of it since I'm charging $25 or $50 for a job listing and they get 25% of the candidates annual salary if they fill the same position. I'm bad for their business :)

    The whole idea came about because I get one or two calls a week from headhunters who have taken a gig and have no leads on people who can fill the position. They want me to refer them people for free so they can make $10K or $20K commission. I figured that if they're coming to me, why not just go to the company that hired them and offer to post the opening for a fee so ridiculously low that they would be willing to take a gamble.
     
  5. thefarang

    thefarang Newbie

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    Appreciate the offer but, to be honest, I'm really not looking to invest a lot of money into this. The whole point of having a separate site was I thought that having a targeted website would be easier to rank for job keywords than a blog that had a more diverse range of topics. That's proving not to be the case so I'm really just looking for the best option to get out of the current situation.

    I could throw a few thousands high quality links at the site and my best scenario outcome is that I rank higher than the blog is already ranking for the same keywords.
     
  6. Jackson Soo

    Jackson Soo Junior Member

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    That sounds like a good thing, though. Maybe you just need to publish more content like this, mentioning job listings on the blog daily, perhaps multiple times a day to keep that traffic going.
     
  7. thefarang

    thefarang Newbie

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    That's sort of the crossroads I'm facing. Why not just post the job listings on the blog in the first place? :)
     
  8. Footballishere

    Footballishere Newbie

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    Some great advice from posters nice!
     
  9. thefarang

    thefarang Newbie

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    Yes, some really great feedback.