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What To Do If Your Website Used To Rank but lost all its Keyword Rankings?

Discussion in 'Black Hat SEO' started by IProvideSEO, Aug 22, 2014.

  1. IProvideSEO

    IProvideSEO Jr. VIP Jr. VIP

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    Hey,

    I have a website that used to rank really well about a year ago and it hasn't ranked for anything since then.

    There are no penalties according to Google Webmaster Tools and most of the poor links have disappeared since a year ago.

    What would you recommend to get an older website ranking again?

    1. Create more links with natural anchors
    2. Submit a link report to Google to deindex
    3. Create new pages on the website and link to those fresh pages
     
  2. SEO Power

    SEO Power Elite Member

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    If no penalties are displayed in GWT, it doesn't mean it hasn't been penalized. The penalty could be an algorithmic one, and GWT doesn't record algorithmic penalties.

    Create a new page on the site and publish an article targetting a low competition keyword, then build some powerful links to it. If it responds favourably, you might be able to revive the site.
     
    • Thanks Thanks x 3
  3. IProvideSEO

    IProvideSEO Jr. VIP Jr. VIP

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    That is a great idea SEO Power, thank you

    I will test that out
     
  4. mickyfu

    mickyfu Jr. VIP Jr. VIP Premium Member

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    Scrap the domain and point a new one at the content.
     
  5. IProvideSEO

    IProvideSEO Jr. VIP Jr. VIP

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    I still have traffic sent to this domain from business cards, word of mouth and old posts etc.

    I have created a second domain that was fresh but that website is stuck in pages 4-6. I read that new websites 2-5 months old are getting sandboxed by Google
     
  6. clean99

    clean99 Junior Member

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    I had one website that lost all rankings. What I did registered a new domain name, transferred all content to a new domain and then redirected my old domain to a new one.

    It wasn't a very competitive keyword but my old site ranked 100+ and now it's #9 for first main kw and #14 for second main kw.

    Maybe you can do the same...
     
  7. rankwatch12

    rankwatch12 Regular Member

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    Maybe you have been hit hard by algorithmic update of Google. Create high quality backlinks and also ensure the content of the site is unique, not copied as well as not a thin content.
     
  8. Gyuman82

    Gyuman82 Jr. VIP Jr. VIP Premium Member

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    A lot of what you do will depend on what the drop in ranking is from in the first place.

    If it was from say a Penguin update, then you'd best just start over.

    If it was from some other one of the random 900 updates they have, then likely additional high quality links will bring your rankings back.

    So again what course of action you take really depends on why the rankings dropped in the first place.
     
  9. innosoft

    innosoft Jr. VIP Jr. VIP Premium Member

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    just move on.....

    to create new site :p
     
  10. xoziggieox

    xoziggieox Registered Member

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    More content, pages. Also check your keyword density.
     
  11. IProvideSEO

    IProvideSEO Jr. VIP Jr. VIP

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    Thanks for the suggestions everyone,

    I have created a new website just as a backup in the meantime but I want to keep the old one because that has my brand name and is on marketing material.

    I think it was the Penguin 2.0 update that really hit it the hardest, I had about 10-12 keywords on page 1 in October 2013 then it all disappeared to pages 6-9

    Penguin 2.0 is for over optimized links, anchors and On-page optimization. So i went very generalized with the On-page SEO targeting mostly brand/generic phrases like "Search Engine Marketing" instead of "SEO Company in ___"

    I also started adding links in January 2014 that are just the brand name and natural URLs with 5% anchored keyword variations

    Hasn't been any positive movement since October
     
  12. Rua999

    Rua999 Power Member

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    Penguin 2.0 was a lot more than just that. It also targeted links from known spam sources -e.g links that are on the list of disavowed links - e.g any link that can be automated - e.g gsa ser links.

    If you've been using gsa ser to try and sort out your site's anchor text ratio, or at any stage direct to your site, then the best thing you can do for your site is to disavow those links. Personally, i would just clone the site and redirect the old one to the new one. 301's will only get your new site so far though.. You'll have to add some links to it then that aren't crap links that will trigger another penalty.
     
    Last edited: Aug 28, 2014
  13. atlandbiz

    atlandbiz Newbie

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    I will start with a new site.
     
  14. sarav

    sarav Junior Member

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    Any penalty can be lifted. If it is algorithmic one then you should make changes and wait for sometime to see the responses. Most of the time it is time consuming and will cost lots of efforts and money.

    Because of branding purposes, If you cant switch to new domain. Try to work on the fixes towards the penalty you think you got affected.

    My main Money site has got affected on April 24th 2012. I Got it lifted only near October 2012 partially and fully back on 2013 Jan. Now I am not ranking in top3. But I am in first page.