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What to Change? 15 y. old site with 6k backlinks same IP

Discussion in 'White Hat SEO' started by PrettyLightsOut, Apr 15, 2016.

  1. PrettyLightsOut

    PrettyLightsOut Newbie

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    Hey folks,

    I am writing you as I need some help. I am product manager at a online business which domain exists for 15 years. The last 5 they actually really did something for their business. We operate in Germany and are in the career industry, dont wanna say more.
    Now I get to the point. I discovered in Sistrix (SEO Tool) that we have 5,8k backlinks linking to us from the same IP which is our own. These backlinks are split into 5 domains, so called satellite sites. They did this 5 years ago but the last 2 they are not used at all and only bring in a little traffic to the main site. I am wondering what effect it would (could) have if I a) set all links which point to us on nofollow b) completely take down these 5 domains (~6k backlinks) because I am not sure what impact it has for SEO in terms of Private/Public Blog Networks. Problem is the total amount of links is ~11.6k so half of it is from our own IP ... Solely a few good backlinks from Top Sources (Authority) and the rest is blog or forum/wordpress etc

    tl;dr: From 11,6k backlinks, 5,8k are from same IP (follow) which are split across 5 domains (equally). What to do?

    Edit1: these 50% of total backlinks bring in ~5% of annual traffic
     
    Last edited: Apr 15, 2016
  2. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    This is a little bit "old school" of a topic so forgive my dated response. We can't check PageRank anymore, but back in the day (like 10 years ago) 6K quality links would usually make your website about PR3. So under ideal circumstances where the links are honest and true and don't need to pointed as part of a scheme you would be in a situation where you had advantage over other very small websites.

    About 5-7 years ago PageRank stopped correlating strongly with ranking position. Instead the number of referring domains did. So not backlinks, but back-domains. This still seems to hold true. Number of referring sites correlates stronger than number of referring links. This change made sense because it is easy to get a site to give you 50,000 links just by adding your site to their footer. It is MUCH harder to get 50,000 sites to link to you.

    About 3 years ago Google started testing schema ratings, CTR, bounce back to SERPs, social signals, etc and some of that appears to have stuck so backlinks aren't the only game in town anymore. They are still an important one but when accrued naturally they look more like "back-domains".

    Here's the thing... Yes you can do the "old school" thing a point the blogs at your site and there will be a little bit of a boost but it wont be earth shattering or anything. you might outrank that PR1 in the slot ahead of you. OR ... you could think about this in a modern context. If you are creative you could invest a week or two in making 1 45 second video that is so [email protected]#ing funny that everybody shares it and host it on the page you want to boost and work the keyword genuinely into the name in a clever way. If it is done well you get 10,000 backlinks, social share/likes/comments, video views, text citations, real traffic,higher CTR, lower bounce back to SERP, etc. You see... the old school you are tweaking 1 band on a graphic equalizer. The new google wants to see multiple bands move. Moving one signal at a time is manipulation, but moving them all at once is a force of nature. (of course content marketing only works if you promote the content)

    So in summary, yes it probably will work a little, no its not a great plan because the ROI is too low in my opinion and it wont be very repeatable, and finally there are better initiatives that you can do over and over again but they require you to think differently and be clever in different ways to pull them off.

    I hope this helps you! And either way good luck and let us know how it works out.
     
    Last edited: Apr 15, 2016
  3. PrettyLightsOut

    PrettyLightsOut Newbie

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    Hey Validseo,
    thanks for your reply. You are totally right in what you said but that was not what I was asking. I am already on content topic and we are creating infographics etc, maybe soon videos. yet I still need to know if removing 50% of our backlinks (from the same IP and 5 Domains) would harm us, has no effect, or would improve our ranking?
     
  4. PrettyLightsOut

    PrettyLightsOut Newbie

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    Once back to your answer: If my question would be to shut these pages down and loosing 5k backlinks which are bad anyway, would you recommend doing this? Effort equals 1 day. Of course your suggested initiative will be done besides as well.
     
  5. validseo

    validseo Jr. VIP Jr. VIP Premium Member

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    The answer depends on what you have to lose. If you have very little traffic and no revenue then you are really free to do whatever you like because you have nothing substantial to lose. If you make thousands of dollars per month and you are not being penalized for those backlinks then I would suggest keeping them because that is risk mitigation on that revenue and traffic.