1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

What the hell Issue with FB ads

Discussion in 'Black Hat SEO' started by yaaash, Feb 1, 2017.

  1. yaaash

    yaaash Regular Member

    Joined:
    Aug 13, 2015
    Messages:
    449
    Likes Received:
    45
    I am quite new in FB ads . I have tested 3-4 ads and noticed this same issue in all of my ads.

    My target audience is between the age 32-35 but when i breakdown my ads by Age I see this stat

    [​IMG]

    Why My Ads are displaying to People of Age Group 25-34 and 35-44 . This is not what I targeted.

    Or Did I assume things wrong. If Not how could i correct this issue ?? Please help
     
  2. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

    Joined:
    Mar 21, 2013
    Messages:
    12,060
    Likes Received:
    10,833
    Occupation:
    WHEREZ MA
    Location:
    BITCOINS AT?
    Home Page:
    Because 33 and 34 are between 32-35, which overlaps with 25-34
     
    • Thanks Thanks x 2
  3. yaaash

    yaaash Regular Member

    Joined:
    Aug 13, 2015
    Messages:
    449
    Likes Received:
    45
    I am Sorry I could not get what you said.. So how I set the Age to target 32-35 age people ?
     
  4. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

    Joined:
    Mar 21, 2013
    Messages:
    12,060
    Likes Received:
    10,833
    Occupation:
    WHEREZ MA
    Location:
    BITCOINS AT?
    Home Page:
    You can set the age precisely in FB ads.

    age.png
     
  5. yaaash

    yaaash Regular Member

    Joined:
    Aug 13, 2015
    Messages:
    449
    Likes Received:
    45
    Already done So while setting the ads
    [​IMG]
     
  6. SMMJedi

    SMMJedi Jr. VIP Jr. VIP

    Joined:
    Jan 9, 2017
    Messages:
    125
    Likes Received:
    38
    Occupation:
    Money Maker
    Location:
    A land before time
    You've done it correctly but the thing is this:

    32-35 age range overlaps with the way Facebook tracks clicks.

    Facebook tracks it for 25-34 and 35-44. You are seeing the correct data. Facebook IS showing your adverts to 32-35 year olds but it won't show you EXACTLY 32-35 because it tracks 25-34 and 35-44.

    I hope that makes sense.
     
    • Thanks Thanks x 2
  7. yaaash

    yaaash Regular Member

    Joined:
    Aug 13, 2015
    Messages:
    449
    Likes Received:
    45
    Ok Now I Got It what you were saying
     
    • Thanks Thanks x 1
  8. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

    Joined:
    Mar 21, 2013
    Messages:
    12,060
    Likes Received:
    10,833
    Occupation:
    WHEREZ MA
    Location:
    BITCOINS AT?
    Home Page:
    This makes perfect sense, but now that I think of it, I think OP came across a really smart tool used by FB to make you spend more.

    I noticed that sometimes when you narrow the age, sometimes the potential reach stays the same, which is impossible unless there is nobody in the age group just filtered out....

    So this is probably not only in the way they report, but also how they deliver the ads....

    When there is overlap, FB delivers to both broad classes, while you think you're delivering to a specific age.

    Will experiment more, but this would explain why the audience does not always shrink as you narrow the age range.
     
    • Thanks Thanks x 2
  9. Jason Bradbury

    Jason Bradbury Power Member

    Joined:
    Oct 18, 2016
    Messages:
    668
    Likes Received:
    83
    Overlapping age groups