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What the Hell is a "Lens" and Why You should Make One On Squidoo

Discussion in 'Social Networking Sites' started by Diamond Damien, Sep 8, 2007.

  1. Diamond Damien

    Diamond Damien Owner BlackHatWorld Staff Member Jr. VIP

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    Squidoo LENS

    Squidoo has been part of the new Web 2.0 category of internet marketing tools since 2005, though it has been picking up pace pretty rapidly. Squidoo allows an author to create a lens, a one page website, which focuses on any subject for free. A particular lens can draw information from numerous sources and place it all on one page for easy viewing and reading. Great for links :D

    A lens maker can create numerous lenses on a subject, focusing attention on a different aspect of the subject with each lens. On the other had, a lens maker can make numerous lenses that cover many different topics, reflecting the lens makers' different interests and expertise.

    Internet Marketing

    One of the many good uses for Squidoo lenses is to use the lens as part of an overall internet marketing strategy. One or more good lenses can help to bring attention, traffic, and credibility to a product or business by providing valuable information and resources. Additionally, the lens can help to establish the author as an expert in their field and a person whose advice should be taken seriously.

    The single page websites that Squidoo allows an author to create are called lenses because the finished website focuses on a single subject or idea. This focused attention on a subject is very attractive to users of the internet who are constantly searching for answers to questions or problems. The internet search engines whose job it is to find good, focused websites that will answer the questions or problems are attracted to the lenses.

    Therefore, the use of Squidoo lenses has become a valuable internet resource for building and marketing a business.

    Basic Modules

    There are numerous tools available on Squidoo to build a lens. Most of these tools are called modules. The modules create separate sections on the overall web page. Other tools available on Squidoo include the author's biographical area, a keyword list called tags, the lens title or headline, a lensroll, and RSS subscription for readers.

    One of the basic modules allows the author to write short articles about various aspects of the lens's subject. Another basic module makes it easy to list and describe appropriate links to offsite information that complements the subject of the lens. For internet marketing purposes the author can use these basic modules to link to their own websites, thereby driving traffic to their own business.

    Other basic modules provide links to commercial internet resources such as eBay, Amazon, Starbucks, CompUSA, and many other businesses where the reader can be directed to the author's own merchandise offerings or to merchandise and information that supports the author's own business. These modules can also provide some income, as the lens maker earns a small percentage of the sales of merchandise on these commercial websites.

    Interactive Modules


    Many modules are interactive in nature, which is why Squidoo is considered to be part of the new Web 2.0 category of interactive websites. Readers can respond to many of the modules, adding their own favorites to certain categories. For example, readers can add their favorite YouTube videos to the list of videos on the lens or add their favorite pictures to the lens's list. Additionally, readers can add their favorite links to a list of links that the author has provided on the lens, or they can add their comments or responses to questions asked by the lens's author. One of the favorite interactive modules is the voting module where readers can vote on a question by the lens's author or vote on a listing of favorite resources.

    All of the interactive modules have the effect of creating new content for the lens. The benefit to the lens maker is that the new lens content makes their lens more searchable by the many internet search engines. This is an obvious boost to the lens maker's overall internet marketing strategy.

    Syndicated Content Modules


    Another category of modules is that of syndicated content that is drawn from other websites. For example, if the lens maker has a blog on the same subject as his lens, he can have the blog posts automatically directed to the lens each time he creates a new blog post. Other types of syndicated content include articles from magazines and newspapers. The lens maker can automatically draw content related to the subject of the lens each time a new article appears in the specified periodicals. Similar to reader interactivity, this constantly changing syndicated content refreshes the lens on a regular basis, making it more attractive to the internet search engines and giving a boost to the lens maker's internet marketing efforts.

    Creating a Squidoo lens can be fun :p as well as wise. It's Free so set one up today and start getting some traffic!
     
    • Thanks Thanks x 1
  2. Essential Clix

    Essential Clix Executive VIP Premium Member

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    Squidoo seems like a pretty big place already.. A few pages created there seem comparible to a drop in a bucket. How can one effectively draw traffic to these pages to make it worthwhile, especially when it seems as if everyone else has the same idea?
     
  3. Nick Flame

    Nick Flame Executive VIP Premium Member

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    Maybe i did not get the concept well, but i do not understand why the hell would you want to publish a page on that website instead of publishing on your own server/blog website?
    I mean , i had a look there, and i saw that there are some adsense ads displayed on every page, this are from the squidoo ads or you take the revenue generated by them?
    Instead of publishing a lens over there, i can set up the same page on my own blog, and i can profit from all the visitors that came to me, including adsense, affiliates, etc..
    Getting indexed is really quick with any website for me , so this should not be a problem.
    So again, what are the reason behind creating a squidoo lens? For me it seems that you have more disadvantages than advantages. I mean the visitors, after have read your lens may be distracted by the additional ads, or other lens displayed in the side bar, and some one else may take the benefits of your visitors.
    These squidoo are created just to cash in for the pockets of their owners that benefit from the stupidity of some people who publish for them free content.
    In several months or year perhaps, we will hear another big purchase by google of xx $ milion dollars, i think this is the purpose of the website.
     
  4. nova

    nova BANNED BANNED

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    The reason people created "lenses" ( friggin weird name) is either coz they are idiots who fancy themselves as "writers"

    OR smart people who leverage the "authority" the site provides. Authority sites are sites that have a high esteem in the eyes of the search engines.

    SO a page on squidoo say about "underwater basket weaving" would rank better than a stand alone site on the same subject even if both have the same number of inbound links.

    Till about a few months you could slap up a page (lens) on squidoo.. get a few thousand backlinks through trackaback/guestbook spam and then youd end up on the first page in google for your anchor text.

    Bad news the "squidoo slap".. doesn't work any more.. google has wisened up

    http://www.squidooslap.com/

    However using the same technique with hubpages still works at MSN
     
  5. bambenson

    bambenson Newbie

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    hmm, lens's are interesting.

    Would they be of any use to my directory~?
     
  6. goldenchild

    goldenchild Registered Member

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    with all the issues lens have now due to battling spammers not sure it's really worth that much for ranking and stuff in google
     
  7. famook

    famook Registered Member

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    Lenses are great for backlinks because after the little google slap they are making a comeback. They still get ranked pretty quick, do a little socail bookmarking and you are good to go. I have a few lenses and lately Yahoo is loving them. If your content is good people will click where you want them to so even though there is other stuff to distract them it usually doesn't. You can bang out a lense in no time and they are free so why not see how it works. I did well with Gambling lenses until they banned them but my conversion was really good with minimal traffic.
     
  8. chrono727

    chrono727 Newbie

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    Although I did not promote it very heavily I did have some good word of mouth for my site from a Lens I made...But I can't say it brought me tons of traffic. But I can see the potential if used correctly.
     
  9. bambam

    bambam Newbie

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    its a blog. Plain and simple.
     
  10. DPMason

    DPMason Newbie

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    Very good read. Thanks man !
     
  11. Ephrils

    Ephrils Newbie

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    One reason why I've made Lenses and not full websites on Squidoo is because I just don't have the time to do it or the information would be a waste of a domain that I'd never used past the information on the Lens.

    Remember Geocities' free pages? It's something like that, just Web 2.0ized. It's easy to use their PR to get the pages indexed. PR6? Definitely. Use the Lens to filter to your other pages. I dunno.

    I put stuff on Squidoo that I would never have the time or desire to do with a full site. Maybe test the waters on a market or something too.
     
  12. Menov

    Menov Newbie

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    The slap does not have much impact if you are not using the lenses a primary pages. Remember that Google is not the only engine in town. Also depending on your niche you can still garner good results
     
  13. wdarpk

    wdarpk Junior Member

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    cool post.Very informative and knowledgeable one.
     
  14. nicho

    nicho Regular Member

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    Hi guys it was really interesting to read about squidoo and your views on how it works and the affects of the google slap.....here's my view......

    You can call squidoo what you want lens/blog/webpage but if you use them properly they work well and of course are free to use with no hosting fee's, using squidoo also gives you another chance to get your main keyword in the title if it has already been taken by a domain.

    Google also gives at the moment a higher weighting for squidoo than ezine articles, maybe in time that will change but at the moment if you check your keywords in google and look at the competition often in the first few weeks squidoo outranks any ezine articles entries.

    Squidoo has also had its own slap when it kicked out a load of low quality lens in order to retain its quality and now you have to use more of their services to be able to get listed and STAY in squidoo.

    I also like squidoo as it allows me to have as many ids as possible so no one is copying my niche markets and taking my profits. regards nicho
     
  15. scorpionagency

    scorpionagency Newbie

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    Interesting points..... I have to agree about Squidoo's Weight being reduced, matter of fact it's happening to social bookmarking / social media sites EVERYWHERE due to the higher volumes of mass spam marketing techniques, eventually they will be labeled along with link farms, FFA's, Web Rings, Etc.. in the engines & pass NO positive weight at all....

    Time will tell though, for now they are still a good source... no telling how much longer... ;)
     
  16. chelsea1982

    chelsea1982 Newbie

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    Lenses look good to your clients... and, shit, if you really want to put in 8 hours worth of internet research... you can come up with a pretty good/useful lens too
     
  17. Diabolik

    Diabolik Newbie

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    Nice, care to elaborate? I've noticed that whatever you create now takes forever to get indexed and doesn't rank as high, but some of the stuff I did before the slap is still ok.

     
  18. XRay

    XRay Junior Member

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    Really? Pre-slap, my bum marketing lenses were indexed quickly and were on the 1st page of Google. My best lens was ranked #4 for a keyword phrase with over 90 million competing pages. Post-slap, that lens dropped to the 4th or 5th page of the SERPS. I'd say the slap was quite real.
     
  19. nicho

    nicho Regular Member

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    I was reading about the difference in opinion over the google slap real or not when using squidoo it really is no different than other page/lens or whatever you want to call it, you still have to optimize it, you still have to start and maintain a linking campaign and when you do l expect you'll find your lens back on the coverted first page, you can't expect them to be successful without any work. regards nicho
     
  20. ph4dge

    ph4dge Registered Member Premium Member

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    I have been using squidoo for a while now. I just use squidoo lens to get back links to my main site. It certainly isn't as effective as it once was for google rankings but its easy and quick and does generate quality backlinks to your main site.

    I use it alot for adult promotion, since hubpages dropped adult content lens are still a great way to get easy backlinks.