I am in the middle of launching a really big campaign. Most of my adspend will be in PPC on the search network. I though I would start a thread so people could discuss some of their PPC tactics. One question that I have. If I feel like I have a well converting product, Would it be bad idea to bid high for the no.1 positions to get started with and so I can get a good CTR to lower my bids? Would there be any disadvantages to that?