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What tactics do you use?

Discussion in 'Adwords' started by dishnetboi, Jan 18, 2010.

  1. dishnetboi

    dishnetboi Power Member

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    I am in the middle of launching a really big campaign. Most of my adspend will be in PPC on the search network. I though I would start a thread so people could discuss some of their PPC tactics.

    One question that I have. If I feel like I have a well converting product,
    Would it be bad idea to bid high for the no.1 positions to get started with and so I can get a good CTR to lower my bids?

    Would there be any disadvantages to that?
     
  2. dishnetboi

    dishnetboi Power Member

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    I know there are some PPC experts on here.

    Whats everyones feelings on bidding really high for a high CTR?

    Besides having a high CTR as a advantage, What disadvantages does having the No.1 spot have? Do you usually have a lower ROI?
     
  3. dishnetboi

    dishnetboi Power Member

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    Ummm...
    In most cases (If you want to make a lot of money) you have to spend money to make money.
     
  4. tacopalypse

    tacopalypse Executive VIP Jr. VIP Premium Member

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    #1 spot is definitely worth it.

    number of clicks tends to decrease exponentially as you move down in rank, like:
    1 - 50%
    2 - 25%
    3 - 12%
    4 - 6%
    5 - 3%
    etc

    roi isn't everything. you will have a lower roi simply because your cpc will be higher, but you'll make up for it by selling twice as many widgets in the same amount of time. it's all a numbers game :)

    in addition to that, your ctr will go way up by being in the #1 position, which will decrease your cpc by quite a significant amount.

    spyfu's a useful tool for seeing what your competition's bids are.

    you also have to look at how your competition is monetizing their visitors. the size of your backend will determine how much you can afford to spend on cpc. if your competitors are huge companies, they'll be able to squeeze more money out of each visitor than you can, due to having a much larger backend funnel. therefore they'll be able to bid ridiculous amounts on cpc and still get a decent roi, and you wouldn't be able to compete with that no matter what you did.

    just keep a close eye on your stats and you'll probably be fine
     
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  5. ratdaddee

    ratdaddee Newbie

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    I stopped using adwords for search and am now killing it with googles content network.
    With the content network you can target your competitors websites where you want your ads to show. You'll pay far less as well if you know what you're doing when buying traffic via CPM.
     
  6. dishnetboi

    dishnetboi Power Member

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    Awesome! Thanks a bunch definitely made me feel better and gave me a good perspective on it. rep given.

    I will have a look at spyfu, I have PPC Bully.
    Aren't those those about the same thing?
     
  7. dishnetboi

    dishnetboi Power Member

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    Yeah once I have my campaign established on the search network, I plan to expand to the content network :)

    Any advice on the content network?
     
  8. ratdaddee

    ratdaddee Newbie

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    When it comes to the content network, as with search, test, test and test some more. I've found that I'm spending 50% less than I was with adwords and my profits have doubled. Thanks to this guy, Armand Morin. This guy knows what he's doing.

    Code:
    http://www.placementlocator.com/trainingvideo/training.html"]http://www.placementlocator.com/trainingvideo/training.html
    Check out this thread as well:

    Code:
    http://www.blackhatworld.com/blackhat-seo/member-downloads/162027-get-armand-morin-secret-ppc.html"]http://www.blackhatworld.com/blackhat-seo/member-downloads/162027-get-armand-morin-secret-ppc.html
     
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  9. tacopalypse

    tacopalypse Executive VIP Jr. VIP Premium Member

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    o ya, forgot to mention,

    there's a very nice added bonus to having the #1 spot. you get to appear on the left side of the search results every once in a while, Above the #1 organic search result! your ctr skyrockets when this happens :)

    as an example, one of my best campaigns has an average position of 1.4, paying $0.18 cpc, with a 17% ctr, and 175% roi

    don't get your hopes up for any one particular campaign though. ppc is all about testing and watching the numbers.
     
  10. dishnetboi

    dishnetboi Power Member

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    I've actually found a pretty good niche to start with i think :)

    Doing a recurring payments on my membership site. I hope for the best :)

    How are you two dealing with doing CPA on PPC now? Is that what you two are doing? Or is it your own products?
     
  11. tacopalypse

    tacopalypse Executive VIP Jr. VIP Premium Member

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    i'm selling clickbank shit :p

    every time i've tried direct linking to a cpa my campaign got insta-slapped. so you'll probably have to create some sort of intermediate site of your own and hope you don't lose too many clicks
     
  12. dishnetboi

    dishnetboi Power Member

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    Yeah I am actually doing my own product at the moment. so I should be fine.

    Are you having much success with CB products?
     
  13. Eeola

    Eeola Newbie

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    hmm, i think spyfu is not really good(
    so far, i dont like it
    it seems it has really poor database...
    i use semrush for example. have you tried it?..
     
  14. scotta

    scotta Registered Member

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    It depends on the niche, but sometimes being #1 can just get you a ton of clicks with out the conversions. I personally do best in positions #3-5 and dodge those people that just automatically browse the first five results with out the intent of really doing anything.

    And like ratdaddee said, get into the content network. Take your time, find the right sites, tailor your ads to fit each site and you can make a killing.