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What should I do with my database?

Discussion in 'White Hat SEO' started by jimjones44, Jul 26, 2010.

  1. jimjones44

    jimjones44 Registered Member

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    Let me give you a bit of background.

    I have a rather large database of around 1 million UK based companies that I regularly send out email campaigns for and generate a nice amount of income from.

    The database itself I see as my lifeblood. I've watched it grow over 10 years to become the monster that it is. You might be disgusted to hear that I don't have much info for each record other than the basic contact fields - website, email address etc.

    What I now want to do is improve openrates/clickthrus and 'profile' the database a bit more. I've started with Pagerank, thought that would be a good one. Next step ideas?

    What I'd love to have is a categorised database, but have no ideas where to begin. I'm a bit daunted by its size. I've got lots of man power behind me here to get things rolling - but how to go about it? I don't know.

    Thought you Gurus on here would be willing to give me a step in the right direction
     
  2. lincolnave

    lincolnave Jr. VIP Jr. VIP Premium Member

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    Occupation:
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    You could grab the keywords from the sites and use them to segment the DB.

    If you want more idea PM me.
     
  3. Thesiege84

    Thesiege84 Regular Member

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    Hi, ive pmed you
     
  4. jimjones44

    jimjones44 Registered Member

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    To clarify, I'm not offering direct mailing here. I want to categorise my database...
     
  5. jimjones44

    jimjones44 Registered Member

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    What are people really after when they purchase contact details from a database owner?