Say I was buying monstertemplate base templates and modifying them to the business needs, and then promoting them to the first search result in their specific business ("city" dentist or "city" florist, etc). There would be hosting for 1 year included and a fee or something past that point. How should i pitch the idea? Call or send a letter with more details, and what would be important things to explain to the business other than something like potential gained customers with search term numbers, etc. Basically i just want a fair price, I have no idea as i do very little web design.