Now I know the title is a little convoluted so I'll try and be a little clearer. I've read on this forum people speak in length about finding the right niche and keywords. I've also seen countless sites on Flippa and similar website auction sites that sell for great prices but are based around selling a particular product on said website. As a complete noob I'm hoping the veterans of BHW can shed some light on the question I have, which is: Do most IM's already have a business/product to sell before they seek out keywords to build their site's around or is it more a case of, do the research, find a niche with big potential and THEN search for a product to sell on that site once it's established? Thanks guys. Hope you're all well!