Understanding why rankings go up and down was the most confusing part. I think SEO gets much easier once you stop expecting instant results and focus on the basics.
For me the most confusing part was search intent. In the beginning i thought using the right keyword and writing a long article was enough. Later i realized google ranks pages based on what users actually want to see. Once i started matching the content format and intent of just the keyword then my results improved.
indexing issues were probably the most confusing. a page can be well optimized, yet still struggle to get indexed, so learning how crawling and technical seo work made a big difference
Crawl budget confused me the most. I used to think getting every page indexed was the goal, but later realized that improving site structure and internal linking had a much bigger impact.
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