Hi all, This is my first BHW post. First of all, I want to thank everyone for this forum: a lot of must reads, and a huge time sink with so many valuable information. I am a total noob, and I would like to start in the IM, and earn a few extra bucks every months. It seems that everything is about finding a niche, looks like it is the hardest part. I have been reading several great guides on this forum. However, I am still confused. Noob question in the topic title, must have been asked 10K times, if not more. Actually, it is more than a one line question, so maybe I'll get attention and some help. Correct me if I am wrong. A niche is a small and pretty specific market that generates some good cash. Let?s define this. Small market. Something that doesn?t have too many results on Google, I guess. Otherwise it will very hard to rank on Google, and get traffic. Let?s consider three very well known niches: dating, weight loss, making money over internet. Those ones look very BIG market. So if I decide to choose one of them as my niche, is it really possible to success? I really have the feelings those one are totally saturated. Using white hat I will never be able to rank higher than others. So where the traffic will come from, and the clicks?! Pretty specific. What if I choose a specific and ?short term? product, such as the movie Avatar or the Ipad from Apple? The Ipad might last several years, Mr Jobs has been selling the same phone for several years already?but this is another debate. Lets consider I choose the Ipad, and build a website on it. I will write my own review, add good pictures, products specs & prices, link others people review, and do some SEO job. But well? even doing all of this. How will I rank higher than people like Engadget or Techcrunch? I won?t. I have the feeling my website will be totally lost and unknown to the world. Which means no visit, no click, no money. Generates some good cash. The two previous examples do generate a lot of cash, that?s for sure, but I have no idea on how to get a small part of the cake. So what is a Niche? Is it just about keywords then? Lets suppose I do my Ipad site, it includes pretty much everything on it: reviews, other people/fan website, specs, prices, where to buy, etc. The website looks okay, and have some Adsense. How do I drive traffic to it? Do I have to use ?low competition? keywords on this ?highly competitive? niche? Is that ?all?? How long will it take to build good traffic? And how long does it last? I will only update my website every 6 months or so, when Steve release the Ipad v2 (e.g. the Ipad + USB portS). But remember my website got almost everything in it, with a good blogroll, and is a very good ?introduction? to the Ipad world. Again this is pure example, and I am not planning to do anything that could help Apple in any way? I am just trying to figure out, what a niche really is, and how to find one. Thanks for your comments, answer, and thoughts.