What rate should I charge? 120 web pages, 500-700 words each

j77

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I'm a bit lost if this is the wrong area to post or not. Apologies in advance if it is and admins please feel free to move it to the correct area.

I've been asked to send a proposal for the rewrite of 120 web pages with copy on each of 500-700 words for a SaaS company. It's for a new software they're getting ready to launch.

While I've created many detailed proposals, I've never done one to this magnitude and I'm curious how much I should propose as my fee. While I normally charge at a project rate and not hourly, I figure that my hourly rate is generally about 130-140/hour if I was to break it down.

I'm thinking this is easily a 5 figure project. Whether that's in the low-5 figures or mid-5 figures or somewhere in-between is where I'm struggling when I put the numbers in.

They've got content there but it was written by technical people and developers, so it's loaded with grammatical and spelling errors, let alone there is no flow and consistency. The content is basically there but to any copywriting expert's opinion, including my own, it needs a full rewrite if they want to do it properly, considering they're talking to various BDMs (Business Decision Managers) throughout the world.

I'm giving them two options:

Either I rewrite everything professionally

or

I go through the existing material and fix all of the spelling and grammatical errors and at least will ensure that it flows properly.

I'm just looking for feedback here on what others would charge for something like this. I've promised to get them a detailed and structured proposal to them soon. They will then present it to their board next week with their recommendation. While I want this steady gig, I don't want to short change myself either.

This is not their first SaaS service that they're launching but it is the first time that they're looking to use a professional copywriter to help them with their story and messaging.

So, what should I charge for each of those two options above in your professional opinions?
 

ScribScribScrib

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Since they are speaking in words, deliver your proposal in words.

Tell them that you will charge 10$/100 words for rewriting and 15$/100 words for content creation and that you will take 1/3 upfront, 1/3 once you are half way through and the last third when you are finished with everything.
 

W9go

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Since they are speaking in words, deliver your proposal in words.

Tell them that you will charge 10$/100 words for rewriting and 15$/100 words for content creation and that you will take 1/3 upfront, 1/3 once you are half way through and the last third when you are finished with everything.

sure you can ask for 1 mio $ as well ;)
 

j77

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Since they are speaking in words, deliver your proposal in words.

Tell them that you will charge 10$/100 words for rewriting and 15$/100 words for content creation and that you will take 1/3 upfront, 1/3 once you are half way through and the last third when you are finished with everything.

Thanks for the feedback.

I've been doing this full time for 6 years now, just never had a client needing so much work at once. And my formal proposals are generally 5-7 pages long, so I do use plenty of words. :) I already wrote it. I just need to now figure out what I'm going to charge and stick those numbers in. I think we're not even speaking the same language though, unfortunately. I would never sell my work for $10 or $15 per 100 words. If I was to charge hourly (which I don't, I charge by project), my rate works out to be about 130/hr or so. I guess I'm more curious how SaaS businesses pay and whether they're good or bad clients when it comes to their willingness to pay.
 

j77

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reputable websites won't touch any soul that doesn't charge 1$/word, I'm not playing around.

Bingo, exactly! Would love to get your input here. Curious what you would propose charging the potential client with the two different options.
 

ScribScribScrib

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Bingo, exactly! Would love to get your input here. Curious what you would propose charging the potential client with the two different options.
I'm not exactly sure tbh as I never had clients on that caliber.
My impromptu reaction would probably be trying to read the situation and go from there. If they seem like cheapskates, charge em like that. If they are sending off royal vibes, give them a royal bill xD

I think that @Reaver can help you with this one, also @t0mmy comes to mind.

Another edit @The Curator also seems to have gelled with me.
 

j77

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I'm not exactly sure tbh as I never had clients on that caliber.
My impromptu reaction would probably be trying to read the situation and go from there. If they seem like cheapskates, charge em like that. If they are sending off royal vibes, give them a royal bill xD

I think that @Reaver can help you with this one, also @t0mmy comes to mind.

Another edit @The Curator also seems to have gelled with me.

Yeah would love to get their thoughts on it.
 

Kapil Verma

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Depend of your web pages you can charge for more then million like
example of the wire cutter sold out in more then 30M$.
it's totally depend on your web pages that what quality are you providing :)
 
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