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What price to quote a local lawyer? Advice please

Discussion in 'Offline Marketing' started by Kronic, Jun 7, 2011.

  1. Kronic

    Kronic Registered Member

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    Occupation:
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    I found a local lawyer that has 6 locations in my metro area. None of them are claimed. He has a full two page ad in the metro AT&T yellow pages, and has adwords campaigns currently running too.

    for accident+lawyer+city his adwords ad is on the top of the 3 block ads, but none of his 6 locations show up in the first 10 pages of GP listings. in organic search results, the top position has 585 inlinks (yahoo site explorer), and my potiental client only has 44. the term has 4,400 local monthly searches.

    for city+attorney and attorney+city, he lists 2nd in adwords. the top two organic result (3 above the 7 pack) is (city)cityattorney.com and has 587 inlinks is yahoo, but has 3,731 pages according to yahoo (4,100 pages according to google). this keyword has 49,500 monthly local searches and medium competition. for attorney+in+city he does not list at all. the first two keywords have a 7 pack, the in+city has a blended 7 pack.

    this lawyer has adwords listings for multiple keywords with medium monthly searches and the yellowbook advertising so I know he is paying a good amount on advertising. i really want to land this guy for at least the GP listings, and maybe even SEO work too.

    I may be mistaken, but I think that if I outsource the backlinking that it shouldn't be that hard to rank his site on the first page of google since the competition doesn't seem to be too heavy. reviews wise, he has 14 reviews vs the rest under 12 reviews. citations is where he is lacking, so i would need to provide many citations. Then backlink the citations. Upload pictures and videos, injecting keywords in each of those.

    Originally I was thinking $250 start up fee per GP listing, then $200 a month per, with a 6 month contract. Then $500 a month for the SEO work on the site itself. Does this sound about right, too low, too high? Should I set a price per keyword or lump it all into one price? I don't want to sound too high on the start, but I don't want to screw myself over either. he specializes in automotive injury cases and promises no fees or expenses unless you recover.

    This would be my first big client. I have done a few smaller clients but no contracts or monthly fees. I am wanting to step up the pace and income. Go big or go home right? ANY help will be greatly appreciated!!
     
  2. XrumerSeo

    XrumerSeo Junior Member

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    Do for free as you never know when you will need them :)
     
  3. Kronic

    Kronic Registered Member

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    If only it were that simple lol. I just relocated and need an income. Job market sucks here.
     
  4. tyler8541

    tyler8541 Regular Member

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    Bro you will scare him away with those prices! Too low for an attorney in a larger market and a PI attorney at that! Few questions for you:

    Do you have any kind of a portfolio or past client case studies or is this your first client? If not then those prices would do to get you started and start building a case study. Document everything! Screenshots, screencasts, spreadsheets, analytics. Case studies sell and bring home double the bacon+ in 6 months.

    That full page ad would cost at least 80k in a large market and that shit does not come loaded with analytics and if his name is spelled wrong he can't click the "undo" button:)

    These guys are full of ego and you have to be very confident with them usually. Here's the game face and mindset for you whenever you talk to him, "My wife is hotter than yours, I'm a successful SEO with plenty of business making 100K+ per month so not having you as a client is no skin off my back, you not working with me is your loss not mine, $5K setup, 2K per month, minimum 6 month contract!" Keep that attitude! I close more clients shooting the shit and debunking the myths the last half assed SEO spewed to the potential client and back everything up with facts and case studies. What I'm trying to say is, "act as if". Project that attitude. Most PI cases will fetch an attorney 40K+ per from what I've heard from one of my clients. So attaining these leads is pure fucking gold to them. 1 lead that turns into a winning case with a settlement and your SEO is paid for for the year potentially. Plus, they know all the good chiro's in town to refer your badass SEO services to. I get PI clients from my chiro clients and vice versa.

    If you have nothing to work with as far as case studies or social proof then PM me and I'll help you with a strategy to land this guy.
     
    • Thanks Thanks x 3
  5. Kronic

    Kronic Registered Member

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    Thank you very much for the advise tyler! I really do appreciate it. sending PM now.
     
  6. Shaneod21

    Shaneod21 Newbie

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    I completely agree with Tyler. Tell the client for every customer that he gets you, you will provide him with a free month of seo. Referrals are what will ultimately allow you to have your own sales force working out there for you.
     
  7. Kronic

    Kronic Registered Member

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    referrals is something I am hoping for, in time. i am making the transition from just above minimum wage to IM, and the numbers are just too good to be true. I am willing to go below the competition to get the contract, but at the same time I don't want to sell myself short or look like a complete newbie on the first meeting.

    bringing in 2k profit a month would be more than enough for today, then scale up. 5k profit a month would be living comfortably right now. I'm a country boy lol these are big numbers to me still