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What % of traffic should be from organic search?

Discussion in 'White Hat SEO' started by AmeliaG, Apr 25, 2014.

  1. AmeliaG

    AmeliaG Newbie

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    For a quality site -- all original content, regular updates, registered and live for years -- what percentage of traffic would you expect to be from search?

    Below what % would you get concerned?

    Basically, what range would you consider good versus bad?
     
  2. validseo

    validseo Power Member

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    Depends on the niche... An ecom site would be about 10% with most traffic coming from email,social, and direct. For a content blog I would guess most traffic would come from social and email. Organic might be a leader early on, but if you do it right email and social should overtake as traffic leaders... You want to diversify so stupid google updates don't put you out of business.

    Is in short... organic will be an early traffic leader but should eventually become 10% or less of your strategy.

    But it will differ for just about every website...
     
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    Last edited: Apr 25, 2014
  3. Aussie

    Aussie Junior Member

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    Lesser it is,higher the value of your site! (Market premium for not being a Google slave)
     
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  4. LeadInMarketing

    LeadInMarketing Registered Member

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    IIt really depends on the site. For some, you would want/need to do so to get visitors. And others, you should worry less about seo and focus more on branding and getting direct traffic. I am actually putting together 2 sites and I plan on really pushing the seo aspect on one. But I would like to create strong brands for both, so that I won't ever have to worry about an animal update that will kill my rankings and traffic. I would say focus on creating the brand and keep an idea of not worrying about seo/organic traffic. And depending on your site, you will eventually get links naturally. Just find the keywords you would like to rank for, then do on page seo and leave it at that.
     
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  5. meln

    meln Junior Member Premium Member

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    Agree with what's already been said - it's impossible to say because every site and niche is different. Some niches, for example, are more likely to have repeat visitors (and therefore less traffic from search engines), while other sites may be in niches where the visitor only has a specific problem once in their lifetime, Google it, get to your site, solve the problem and never come back. Those niches will be high in search engine visitors.
     
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  6. No1 BrandMaker

    No1 BrandMaker Jr. VIP Jr. VIP Premium Member

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    Nearly half of all website traffic should come through real visitors.
     
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  7. jollyman

    jollyman Jr. VIP Jr. VIP Premium Member

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    We can't predict the exact percentage of traffic even for a quality site with unique content, regular update etc. It depends upon so many factors like keyword, niche, content, bounce rate, backlinks. It is calculated by how your site perform with all these things in Google.
     
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  8. AmeliaG

    AmeliaG Newbie

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    Revisiting some search stuff at the moment. How are you defining real visitors? Only those who arrive via organic search?
     
  9. oneill

    oneill Registered Member

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    IMHO even 1% organic traffic and the rest social or direct should concern you, as long as your site is filled with quality articles since you said you regularly update it.

    Take Scott DeLong's viralnova.com for example, I think it was over 80% of their traffic from social media, the guy owning it really gave 0 fucks about google traffic or updates or anything related to SEO for that matter. Heavily invested in facebook (targeting Christians a lot). He sold the site for $100 Million.

    It really depends how you'd like your site to be approached, should it be share worthy? Or should it be optimized and link built for SE traffic?
     
  10. jackteam

    jackteam Regular Member

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    Its very easy to find in mind calculate itself. You will get 700 real traffic if your keyword having 1000 searches. what is your keyoword monthly searches and are you promoting your site through facebook groups?