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What MOZ says is the number one ranking factor in late 2015! [GENUINE SHOCKER]

Discussion in 'Black Hat SEO' started by Scritty, Aug 25, 2015.

  1. Scritty

    Scritty Elite Member Premium Member

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    Moz published their 2 yearly look at ranking factors today.
    Moz.
    You know. Rand "holier than thou" Fishkin and his band of merry fear mongers.
    You know what it says?
    Take a look then come back with that slightly puzzled/baffled, incredulous look on your face.

    https://moz.com/search-ranking-factors
    [SUB][SUP]
    [/SUP][/SUB]

    Eh? But I thought .. ermm.

    WTF, isn't this the opposite of what all the scaredy cat SEO fear mongers have been telling us for the past 5 years. Doesn't this fly in the face of other article on Moz's own site? How can this be true?

    What (those who haven't read Moz's article) is that truth you might ask?

    Well here's the list, see for yourself/



    Number one ranking factor ACCORDING TO MOZ - NOW - LATE 2015


    Links


    Number two ranking factor ACCORDING TO MOZ - NOW - LATE 2015


    More links


    Number three ranking factor ACCORDING TO MOZ - NOW - LATE 2015


    Content


    Some interesting ones after that.
    "Page level keyword agnostic" is a mouthy way of saying layout, markup and site speed.



    Engagement - the thing we are all told is uber important. Squeaks in at 5
    For brand commercial (though no one else - this one doesn't matter a great deal if you aren't competing with or against brand) is brand metrics (try telling Interflora that he chuckled)


    Keyword usage is in at 7 and includes partial matches. Nice. Pretty much where keywords have been since the alphabet was invented.
    Domain level keyword agnostic. Ahh. Got SSL? Good. Got a .me extension - not so good. Move on though - nothing new here.
    The biggest shock


    The one that kicked me up the arse. The one that is LESS IMPORTANT than your flipping TLD extension and domain length. One that we are frequently told rules the roost and has been king of the SERP castle for years.


    Page Level Social Metrics - is at 9
    It's the only mention of anything social in the top 9, and it's BELOW your TLD extension and the type of SSL certificate you have. It's WAAAAAYY below your open graph markup


    What this says is.


    SOCIAL MEANS SOD ALL IN SERPS ACCORDING TO MOZ - NOW - LATE 2015


    Ok social means sod all interms of SERPS. Social as traffic source, social as part of brand building. All good. But social signals for SEO benefit mean next to nothing.
    Links come first - just above more links!


    This is the news today. In late 2015. Now
    It is entirely in agreement with SEO metrics findings who also put links 1st and second (and 4th in their case)


    SEO is still about links, links and more links (followed by content)


    EVEN THE LINK BENEFIT DENIERS AT MOZ SAY SO!

    Sorry for the shouty post. But it needs saying.
    An answer to all those ineffective homeopathic SEO buffoons. Even their own Guru site can't support their nonsense

    Caveat - crap links are still crap links. No one is saying you can rank in the long term against highly commercial sites with crap links. But you already knew that. That's why you're on BHW
     
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  2. nad999

    nad999 Junior Member

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    A good link is the only way for google to asses the quality of a site without having to take a look at it manually. When I say good link, I am talking about moderated links such as those that have passed editorial desks. This is a way for google to somehow "outsource" site quality assessment. You cannot algorithmically determine 100% if some piece of content is bad, thin, etc...
     
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  3. Diplomat

    Diplomat Jr. VIP Jr. VIP

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    LOL, Moz guys are a joke
     
  4. yenerich

    yenerich Jr. VIP Jr. VIP

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    I think that another very important thing is the CTR.
    Thats why Google Webmaster Tools measure it as one of the 4 more visible factors that they measure.

    If people click on your link in the results Google takes note about it.
     
  5. Scritty

    Scritty Elite Member Premium Member

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    In highly commercial, highly visible niches where big brands operate. Just a few thousand niches and a few tens of thousands of sites and maybe a few million or tens of millions pages at the most. I'm guessing Google does exactly this. They see a newcomer, and manually check links.
    Going up against Amazon selling Blu Rays? You better expect Google aren't just going to trust an automated link count - at least not for long.

    But most of the guys here aren't in that teeny tiny minority of sites or niches. At some point employing people to look at 4.79 billion web pages that are indexed by Google in English alone. A figure that is being added to by the tens of millions per day, with an average link count per page in the dozens?
    Not if every man, woman, dog and cat on earth worked for Google could that be done manually.

    As for thin content. While you can write quite sophisticated parsing programs, Google's issue is again with scale.
    Just think what unique really means. To be truly unique you'd have to compare every page on the web... with every other page. Every blog post you put up would need to be compared against almost 5 billion others. So they short cut the process. look for meaning, look for anomalies, make assumptions. And that is and always has been their weakness.

    Great reply.

    Appreciate the thought that went into that. Good points as well. :)

    Scritty
     
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  6. RuthSam

    RuthSam Jr. VIP Jr. VIP Premium Member

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    Thanks for sharing anyway, seems not to make sense anymore what MOZ is publishing :)
     
  7. Scritty

    Scritty Elite Member Premium Member

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    Yup it's number 4 in the list. Quite high, but not the "new king" as some people say it is.
    It's probably the biggest climber over the last 18 months though. You are quite right to say it's important :)
     
  8. deancow

    deancow Jr. VIP Jr. VIP

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    So a paid tool to explore your competitors backlinks is saying that backlinks are the most important thing for seo? I for one am shocked!
     
  9. SkyrocketSEO

    SkyrocketSEO Jr. VIP Jr. VIP Premium Member

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    Welcome back Scritty. Where have you been for the past 12 months? Thats a real question. We all know what are ranking factors
     
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  10. netmoney1

    netmoney1 Executive VIP

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    Rand and his bullshit make me want to put my head through a brick wall.

    He can talk about all his fluffy "content that people LOVE" crap and jerk off to all the idiots who listen to and worship him...but we all know that if he had to sit down and rank a site he would be be throwing footer links on Moz's homepage.

    What is even more amazing is the fact that there are thousands of people that attend MozCum and the other conferences this jackass speaks at....and they listen to him....and rehash his BS....like retarded robots.

    He is, 100% without a doubt a complete huckster, preaching his bullshit, when in fact, he knows it is totally untrue.

    Q: "Oh but dear sir plz tell me what will happen to DA?"

    A: Link sellers will make up a new magic union metric.
     
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    Last edited: Aug 25, 2015
  11. archon10

    archon10 BANNED BANNED

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    lol Moz is a bunch of wankers.

    Someone else published the report too and I LOL'd. Thanks Moz for letting us all know everything that everyone already knows and then acting like it's news.
     
  12. Aty

    Aty Jr. VIP Jr. VIP

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    PageRank my a$$. My PR N/A site outranks PR 6 pages.

    [​IMG]
     
    Last edited: Aug 26, 2015
  13. FutureProofSeo

    FutureProofSeo Senior Member

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    Social signal providers just lost half of their profit margins :D
     
  14. SEO FOX

    SEO FOX Jr. VIP Jr. VIP

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    good links with the quality content needs for moz
     
  15. Scritty

    Scritty Elite Member Premium Member

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    Thanks folks.

    Sorry I've been away for 9 months. I've been setting up a real life business in the Midlands (UK) with some top people. It's not even a little bit black hat, but my thinking is, those that don't explore every aspect of SEO but then claim to be experts - are full of BS.
    Ask some agencies what they think about link building, hard core converting techniques and whatever and they give you a fluffy nonsense answer, something from a scared headline in MOZ or SEJournal regurgitated that shows me they actually no sweet FA about the real process underneath.
    Agencies want to sell homeopathic internet. All cost and bluster - and results as slow as glacial movement.

    Business is rocking it now. but I've neglected by own stuff for too long. Supposed to have been putting 33% of my time and effort into my own stuff all along, it's been closer to nothing in reality. That's going to change.

    These results from MOZ are reflected all over the place SEOMetrics with a completely different data set came up with more or less the exact same conclusion and the poster above is right, even these results have been published elsewhere.

    Thanks for the response folks. Appreciated.

    Scritt
     
  16. Scritty

    Scritty Elite Member Premium Member

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    The think I love about you already Sky is your Swiss Tony avatar.
    Fast Show Legend!

    "Black Hat SEO is very much like making love to a beautiful woman..."
     
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  17. nad999

    nad999 Junior Member

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    Since PR has not been updated for some time now, your page is probably not PR N/A and that other page could probably have lost PR. You'd never know that.

    But its important to note that there's two things here:

    First, they asked a bunch of people who are "experts" in the field what they think are ranking factors. This is the result shown in that image. Thats all there is to it: 150 people rating from 1-10 what they think influences search rankings.

    The other part is more interesting: the correlations. Thats where they pulled data from search results. But still, being correlations, the amount of usable information you can extract from that is limited.
     
  18. SEO20

    SEO20 Elite Member

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    Thank god - we are not doomed after all.
    Next year they will tell you that it does not matter so much how unique the content is.
     
  19. bartosimpsonio

    bartosimpsonio Jr. VIP Jr. VIP Premium Member

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    So good to read the more senior members' opinion on Moz. Damn I thought I was the only one who felt that way.
     
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  20. netmoney1

    netmoney1 Executive VIP

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    Short lived and over in 30 seconds? :D
     
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